Organized-Audience Plan (original) (raw)

The Organized-Audience Plan was formulated in the early 20th century to bring quality performing artists to small and medium-sized cities. It successfully expanded performance venues from the country's prominent population centers to those much smaller communities that were able to form Concert Associations of 600–4000 subscribers. Following the Organized-Audience Plan, these concert associations typically launched short membership drives with the resulting subscriptions used to fund a series of visiting artists who, in turn, contracted with a few national management organizations. The income would usually sustain an annual series of 4–9 concerts balanced between prominent and emerging artists.