PRIMEtime (original) (raw)

PRIMEtime is a 24-hour English-language pay television channel in Malaysia owned by Astro. The channel airs general entertainment programmes with content primarily on canned shows from the United States. Alongside its sister channel Showcase Movies, BOO, EGG Network and TA-DAA!, it made its official launch on 15 September 2021 in a response to the closure of the Disney/Fox channels in Southeast Asian region on 1 October 2021 which replaced Kix which ceased broadcasting on 1 July 2022.