PVI Virtual Media Services (original) (raw)

PVI Virtual Media Services is one of the companies behind the virtual yellow-down-line shown on television broadcasts of American football games in the United States and Canada. Founded in 1990 as Princeton Electronic Billboard, PVI Virtual Media Services was a wholly owned subsidiary of Cablevision Systems Corporation (NYSE: CVC) with a research and operations facility in Lawrenceville, NJ before being acquired by ESPN in December, 2010.