PieShell (original) (raw)

PieShell was a crowdfunding website for food and beverage start-ups. The company was based in New York City, USA, and was launched by Cheryl Clements in October 2016. After working as a senior project manager with SAP SE software, Clements identified an unmet need for early stage funding for food and beverage start-ups. In 2014 she launched a food crowdfunding platform called Fund-A-Feast, which she rebranded as "PieShell" in 2016.