Premier (cigarette) (original) (raw)

Premier was an American brand of smokeless cigarettes which was owned and manufactured by the R.J. Reynolds Tobacco Company (RJR). Premier was released in the United States in 1988. It was the first commercial heated tobacco product. However, it was difficult to use and tasted unpleasant; as a result, it was unpopular with consumers. A commercial failure, the brand was a significant financial loss for RJR and was quickly taken off the market.