Pura Vida Bracelets (original) (raw)

Pura Vida Bracelets is a La Jolla, California–based company that sells hand-crafted bracelets and jewelry online and through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica, then took the local phrase and turned into a brand of cheap goods. After a number of celebrities were spotted wearing the product, interest increased, and the company has since sold over two million bracelets. Pura Vida partners with a number of charities, producing bracelets in those charities' colors and donating a portion of those bracelets' sale prices back towards the partner charities.