PureVia (original) (raw)

PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.