S-Curl (original) (raw)

S-Curl is a trademark for a line of hair products produced by designed to loosen the natural hair texture of people of African descent so that natural wave and curl patterns are looser and more prominent. The term "s-curl" soon came to describe the hairstyle acquired from the use of the S-Curl line products and the products of competitors. S-curls were most popular among African-American men during the 1990s, when many popular musicians such as Timbaland and the members of Dru Hill wore the hairstyle. While no longer wildly popular, S-Curl products and competing products continue to be sold.