Sam Labs (original) (raw)

SAM Labs is a startup that makes app-enabled construction kits, designed for people of all ages to learn STEM, play, and create with technology and the Internet of Things. The company has been featured in WIRED and The Telegraph. Founded by Belgian born CEO Joachim Horn, the company works out of their headquarters in East London. A month-long Kickstarter campaign initiated in October 2014 raised over $160,000, and helped launch the mass production of the kits. Backers included Jawbone co-founder Alexander Asseily, who pre-ordered the kit.