"Sincerity Is Scary" is a song by English band the 1975 from their third studio album, A Brief Inquiry into Online Relationships (2018). The song was written by band members George Daniel, Matthew Healy, Adam Hann and Ross MacDonald, while Daniel and Healy handled the song's production. It was released on 13 September 2018 by Dirty Hit and Polydor Records as the fourth single from the album. Contributions are featured from Roy Hargrove, who performs the trumpet, and the London Community Gospel Choir, who provide the choir vocals. Healy was inspired to write the song to confront his fear of sincerity, using postmodernism in the lyrics to denounce sardonicism and irony, choosing to portray vulnerability and honesty instead. An experimental neo soul, R&B and neo jazz ballad, "Sincerity Is Scary" is built upon a hip hop beat. The song contains a hip hop production that incorporates layers of brass, trumpets, horns, saxophones, lounge piano riffs and a steady drum beat. It also draws from jazz, funk, indie pop, soul and lounge jazz. Thematically, the song highlights the problems of modern communication and critiques society for being generally cold and emotionless. Lyrically, Healy laments his partner for not being honest with herself and leading to a breakdown of their relationship. "Sincerity Is Scary" received generally positive reviews from contemporary music critics, who mostly praised the production, lyrics and thematic depth. Reviewers compared the song to A Tribe Called Quest, Gang Starr, the Soulquarians and Musiq Soulchild. It peaked at number 57 on the UK Singles Chart, number 84 in Scotland, number 66 in Ireland and number 20 on the US Billboard Hot Rock & Alternative Songs chart. The song was later certified silver in the United Kingdom by the British Phonographic Industry (BPI). An accompanying music video, directed by Warren Fu, was released on 21 November 2018. Inspired by classic musical films, the visual features numerous references and easter eggs related to the 1975's previous works. The video received positive reviews from contemporary critics, who praised the storyline, choreography and atmosphere, while it later appeared on several year-end lists. (en)
‘Sincerity Is Scary’는 잉글랜드의 인디 록 밴드 The 1975의 노래이다. 2018년에 발매한 밴드의 세 번째 정규 음반인 “A Brief Inquiry into Online Relationships”의 네 번째 싱글로 2018년 9월 13일에 싱글컷되었다. The 1975의 전 멤버가 작사 및 작곡에 참여하였으며, 프로듀싱은 드러머인 대니얼과 리드 보컬리스트인 힐리가 맡았다. 인디 팝, R&B, 네오 소울 장르의 노래이며, 재즈 요소도 약간 가미되어 있다. 제인 로의 비츠 1에서 처음으로 공개되었으며, 발매 후 음악 평론가로부터 호평을 받았다. 상업적으로는 영국과 아일랜드 차트에서 각각 57위와 66위까지 올라갔다. 뮤직 비디오는 11월 21일 공개되었으며, 밴드는 BBC 라디오 1의 라이브 라운지에서 공연을 펼쳤다. (ko)
A 24-second sample of "Sincerity Is Scary" showcasing the song's steady drum beat, smooth saxophones, scattered trumpets, loungey piano and Healy's vocals backed by a gospel choir. (en)
"Irony is okay. Like, it's fine [...] It's harder to be really sincere. It's harder to be soft and vulnerable in the face of earnestness, serious shit… It's easier to be ironic in the face of those situations. It's easier to take the piss out of it. Or like be really sardonic. It's just something that I really, really noticed. And I kind of wanted to denounce." (en)
‘Sincerity Is Scary’는 잉글랜드의 인디 록 밴드 The 1975의 노래이다. 2018년에 발매한 밴드의 세 번째 정규 음반인 “A Brief Inquiry into Online Relationships”의 네 번째 싱글로 2018년 9월 13일에 싱글컷되었다. The 1975의 전 멤버가 작사 및 작곡에 참여하였으며, 프로듀싱은 드러머인 대니얼과 리드 보컬리스트인 힐리가 맡았다. 인디 팝, R&B, 네오 소울 장르의 노래이며, 재즈 요소도 약간 가미되어 있다. 제인 로의 비츠 1에서 처음으로 공개되었으며, 발매 후 음악 평론가로부터 호평을 받았다. 상업적으로는 영국과 아일랜드 차트에서 각각 57위와 66위까지 올라갔다. 뮤직 비디오는 11월 21일 공개되었으며, 밴드는 BBC 라디오 1의 라이브 라운지에서 공연을 펼쳤다. (ko)
"Sincerity Is Scary" is a song by English band the 1975 from their third studio album, A Brief Inquiry into Online Relationships (2018). The song was written by band members George Daniel, Matthew Healy, Adam Hann and Ross MacDonald, while Daniel and Healy handled the song's production. It was released on 13 September 2018 by Dirty Hit and Polydor Records as the fourth single from the album. Contributions are featured from Roy Hargrove, who performs the trumpet, and the London Community Gospel Choir, who provide the choir vocals. Healy was inspired to write the song to confront his fear of sincerity, using postmodernism in the lyrics to denounce sardonicism and irony, choosing to portray vulnerability and honesty instead. (en)