Southern Television (original) (raw)

Southern Television was the ITV broadcasting licence holder for the South and South-East of England from 30 August 1958 to 31 December 1981. The company was launched as 'Southern Television Limited' and the title 'Southern Television' was consistently used on-air throughout its life. However, in 1966, during the application process for contracts running from 1968, the company renamed itself 'Southern Independent Television Limited', a title which was used until 1980 when the company reverted to its original corporate name. Southern Television ceased broadcasting on the morning of 1 January 1982 at 12:43am, after a review during the 1980 franchise round gave the contract to Television South.