NBA on NBC (original) (raw)

The NBA on NBC is the branding used for presentations of National Basketball Association (NBA) games produced by the NBC television network in the United States. NBC held broadcast rights from 1955 to 1962 and again from 1990 (when it obtained the rights from CBS) to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-1980s. Although the main NBC network no longer airs NBA broadcasts, NBA games currently air on the NBC Sports Regional Networks in the form of game telecasts that air on a regional basis, featuring local NBA teams that each of the regional networks have respective broadcast rights to air in their designated market.