Trend Receiver (original) (raw)

The Trend Receiver Concept is a method for developing Customer Foresight (Baumgarth, 2018, Lüken 2020, van Deth 2020) and has been overall identified as an approach to develop foresight (Rohrbeck et al. 2015; Schwarz et al. 2018). At the core of the Trend Receiver Concept is the identification of suitable conversation partners, so called Trend Receivers, when developing foresight on the future demands and habits of consumers.