Truth (anti-tobacco campaign) (original) (raw)

Truth (stylized as truth) is a national campaign aimed at eliminating teen smoking in the United States. truth produces television and digital content to encourage teens to reject tobacco and to unite against the tobacco industry. When truth launched its campaign in 1998, the teen smoking rate was 23%. In 2018, tobacco products were used by 7.2% of middle schoolers and 27.1% of high schoolers. In August 2014, truth launched "Finish It", a redesigned campaign encouraging youth to be the generation that ends smoking.