Un-carrier (original) (raw)
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrier 6 was moot after the move to all unlimited data plans). Occasionally, the promotion is dropped all together. Such as with T-Mobile's "Mobile Without Borders" feature in UnCarrier 3.0. The feature provided unlimited service to customers visiting in Mexico and Canada. When T-Mobile couldn't continue to support the feature, customers
| Property | Value |
|---|---|
| dbo:abstract | Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrier 6 was moot after the move to all unlimited data plans). Occasionally, the promotion is dropped all together. Such as with T-Mobile's "Mobile Without Borders" feature in UnCarrier 3.0. The feature provided unlimited service to customers visiting in Mexico and Canada. When T-Mobile couldn't continue to support the feature, customers were given 32 days notice that the service promotion ended, and the feature would be removed from all existing accounts. A replacement feature was available, but also required an increase in price by first changing rateplans and adding features for additional fees. T-Mobile announced the change to its customers through a press release. (en) |
| dbo:wikiPageID | 48551607 (xsd:integer) |
| dbo:wikiPageLength | 27192 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1105839131 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Publicis dbr:Jimmy_Johns dbr:Viber dbr:Consumer_Electronics_Show dbr:Gogo_Inflight_Internet dbr:Google_Hangouts dbr:Google_Play dbr:Lyft dbr:StubHub dbr:Subway_(restaurant) dbr:Hotel_Tonight dbc:Deutsche_Telekom dbr:Burger_King dbr:Topgolf dbr:WhatsApp dbr:Fandango_(ticket_service) dbr:Firehouse_Subs dbr:John_Legere dbr:T-Mobile_US dbr:IOS_App_Store dbr:Domino's_Pizza dbr:Bookshout dbr:Pizza_Hut dbr:Popeyes_Louisiana_Kitchen dbr:Krispy_Kreme dbr:Mike_Sievert dbr:Redbox dbr:Shake_Shack dbr:Vudu dbr:Shell_Oil dbr:Wendy’s |
| dbp:wikiPageUsesTemplate | dbt:Reflist dbt:Deutsche_Telekom |
| dcterms:subject | dbc:Deutsche_Telekom |
| gold:hypernym | dbr:Campaign |
| rdf:type | dbo:MilitaryConflict |
| rdfs:comment | Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrier 6 was moot after the move to all unlimited data plans). Occasionally, the promotion is dropped all together. Such as with T-Mobile's "Mobile Without Borders" feature in UnCarrier 3.0. The feature provided unlimited service to customers visiting in Mexico and Canada. When T-Mobile couldn't continue to support the feature, customers (en) |
| rdfs:label | Un-carrier (en) |
| owl:sameAs | wikidata:Un-carrier https://global.dbpedia.org/id/2KEXS |
| prov:wasDerivedFrom | wikipedia-en:Un-carrier?oldid=1105839131&ns=0 |
| foaf:isPrimaryTopicOf | wikipedia-en:Un-carrier |
| is dbo:wikiPageRedirects of | dbr:T-Mobile_Tuesdays |
| is dbo:wikiPageWikiLink of | dbr:Virgin_Mobile_USA dbr:T-Mobile_Tuesdays dbr:T-Mobile_US dbr:Mike_Sievert |
| is foaf:primaryTopic of | wikipedia-en:Un-carrier |