Understanding Media (original) (raw)
Comprendre els Mitjans de Comunicació: les extensions de l'Home (títol original en anglès: Understanding Media: The Extension of Man) és un llibre del filòsof i escriptor Marshall McLuhan que publicà l'any 1964. En ell, l'autor posa el focus d'estudi en els Mitjans, com a transmissors. Suggereix que els mitjans tenen una gran influència sobre la Societat on ocupen un rol important principalment per les caracterísitques del mitjà que no pas pel contingut que proporcionen. Aquest llibre és considerat un pioner dins de l'estudi de la teoria mediàtica.
.jpg?width=300)
| Property | Value |
|---|---|
| dbo:abstract | Comprendre els Mitjans de Comunicació: les extensions de l'Home (títol original en anglès: Understanding Media: The Extension of Man) és un llibre del filòsof i escriptor Marshall McLuhan que publicà l'any 1964. En ell, l'autor posa el focus d'estudi en els Mitjans, com a transmissors. Suggereix que els mitjans tenen una gran influència sobre la Societat on ocupen un rol important principalment per les caracterísitques del mitjà que no pas pel contingut que proporcionen. Aquest llibre és considerat un pioner dins de l'estudi de la teoria mediàtica. (ca) Understanding Media: The Extensions of Man ist ein 1964 erschienenes medientheoretisches Buch von Marshall McLuhan. Das Buch ist die Quelle der Phrase „Das Medium ist die Botschaft“. Das Werk behandelte als eines der ersten seiner Art die Auswirkungen der Globalisierung auf lokale Kulturen. Es übte großen Einfluss auf Geisteswissenschaftler, Schriftsteller und Sozialtheoretiker aus. (de) Pour comprendre les médias : les prolongements technologiques de l'homme est un essai publié par Marshall McLuhan (Canada) en 1964 et traduit en français en 1968. Ouvrage de référence pour les sciences de l'information et de la communication, il a permis à McLuhan de présenter le résultat de ses travaux dans le domaine. La thèse principale abordée dans le livre est la suivante : « Le médium est le message. ». Ainsi, McLuhan démontre que le message, contenu de la communication, est accessoire ; le véritable message étant le média lui-même. Les médias (presse, radio, télévision, livre, etc), d'après l'auteur, exercent une action profonde sur l'individu puisqu'ils sont le prolongement de nos organes physiques et de notre système nerveux. (fr) Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory. McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence." More controversially, he postulated that content had little effect on society—in other words, it did not matter if television broadcasts children's shows or violent programming. He noted that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it. The book is the source of the well-known phrase "the medium is the message". It was a leading indicator of the upheaval of local cultures by increasingly globalized values. The book greatly influenced academics, writers, and social theorists. The book discussed the radical analysis of social change, how society is shaped, and reflected by communications media. (en) Gli strumenti del comunicare è un saggio scritto da Marshall McLuhan nel 1964, pubblicato in Italia nel 1967 da Il Saggiatore. Il saggio, intitolato nella versione originale inglese Understanding Media: The Extensions of Man (lett. "Capire i media: le estensioni dell'uomo"), contiene i concetti come "il mezzo è il messaggio", "villaggio globale", "rivoluzione elettronica", "media caldi e media freddi". Seppur difficilmente classificabile all'interno di una categoria del pensiero o della scienza, resta un modello significativo di interpretazione della comunicazione. L'autore dimostra come i media trasformano tutto ciò che toccano, anche le realtà umane. (it) «Понимание медиа: внешние расширения человека» (англ. Understanding Media: The Extensions of Man) — книга Маршалла Маклюэна, в которой автор рассматривает предметы культуры (артефакты) в роли средств коммуникации. Книга стала бестселлером на Западе. Книга была опубликована в 1964 году, а потом переиздавалась много раз на разных языках. В книге 33 главы, распределенные по двум частям. (ru) |
| dbo:author | dbr:Marshall_McLuhan |
| dbo:isbn | 81-14-67535-7 |
| dbo:nonFictionSubject | dbr:Media_studies |
| dbo:numberOfPages | 318 (xsd:positiveInteger) |
| dbo:publisher | dbr:McGraw-Hill |
| dbo:thumbnail | wiki-commons:Special:FilePath/Understanding_Media_(1964_edition).jpg?width=300 |
| dbo:wikiPageExternalLink | http://www.marshallmcluhan.com |
| dbo:wikiPageID | 852896 (xsd:integer) |
| dbo:wikiPageLength | 24664 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1117981640 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Cadillac dbr:Car dbr:Cartoons dbc:Books_about_hyperreality dbc:Books_about_media_theory dbc:Books_about_the_media dbr:Print_culture dbr:Electric_light dbr:Money dbr:Movie dbr:Bicycle dbr:Brian_Winston dbr:David_Sarnoff dbr:Houses dbr:Howard_Rheingold dbr:Lithograph dbr:Cubism dbr:Culture dbr:Umberto_Eco dbr:Values dbr:Visual_perception dbr:Internet dbr:Interpersonal_relationship dbr:James_W._Carey dbr:Number dbr:Printing_press dbr:Incunabulum dbc:1964_non-fiction_books dbc:English-language_books dbr:Comic dbr:Comics dbr:McGraw-Hill dbr:Régis_Debray dbr:Oral_tradition dbr:Clock dbr:Clothing dbr:Electric_power dbr:Electricity dbr:French_Revolution dbr:Motorcar dbr:Corn_flakes dbr:Light_bulb dbr:Lévi-Strauss dbr:Common_law dbr:Newspaper dbr:Photograph dbr:Photography dbr:Speech dbr:Mechanization dbr:Media_studies dbr:Hot_and_cool_media dbr:Automation dbr:Causality dbr:Typography dbr:Western_world dbr:Game dbr:Lecture dbr:Alexis_de_Tocqueville dbr:American_Revolution dbr:Airplane dbr:Dwight_Macdonald dbr:Anecdote dbc:Canadian_essays dbr:Fragmentation_(economics) dbr:Globalization dbr:Telephone dbr:Typewriter dbr:Technological_determinism dbr:Printing dbr:Radio dbr:Road dbr:Harold_Innis dbr:Telegraph dbr:Advertising dbr:Language dbr:TV dbr:Television dbr:Weapon dbr:Wheel dbr:Spoken_word dbr:Marshall_McLuhan dbr:Phonograph dbr:Somnambulism dbr:Film dbc:Works_by_Marshall_McLuhan dbr:Icon dbr:RCA dbr:Railway dbr:Raymond_Williams dbr:Manuscript dbr:Mass_media dbr:Media_(communication) dbr:News_media dbr:Seminar dbr:Sense dbr:New_Criticism dbr:Literacy dbr:Writing dbr:The_medium_is_the_message dbr:Woodcut dbr:Freight dbr:Educational_theory dbr:Feudal_society dbr:Oral_culture dbr:Pictorial dbr:Gutenberg_printing_press dbr:File:Marshall_McLuhan.jpg dbr:Electric_age dbr:Lineal_connection dbr:Wikt:configuration dbr:File:SummaryDiagramVertical.png |
| dbp:author | dbr:Marshall_McLuhan |
| dbp:caption | Cover of first edition (en) |
| dbp:country | Canada (en) |
| dbp:isbn | 81 (xsd:integer) |
| dbp:language | English (en) |
| dbp:mediaType | Print (en) |
| dbp:name | Understanding Media: The Extensions of Man (en) |
| dbp:pages | 318 (xsd:integer) |
| dbp:pubDate | 1964 (xsd:integer) |
| dbp:publisher | dbr:McGraw-Hill |
| dbp:subject | dbr:Media_studies |
| dbp:wikiPageUsesTemplate | dbt:Infobox_book dbt:Short_description dbt:Marshall_McLuhan |
| dc:publisher | McGraw-Hill |
| dct:subject | dbc:Books_about_hyperreality dbc:Books_about_media_theory dbc:Books_about_the_media dbc:1964_non-fiction_books dbc:English-language_books dbc:Canadian_essays dbc:Works_by_Marshall_McLuhan |
| gold:hypernym | dbr:Book |
| rdf:type | owl:Thing bibo:Book schema:Book schema:CreativeWork dbo:Work wikidata:Q234460 wikidata:Q386724 wikidata:Q571 dbo:Book dbo:WrittenWork |
| rdfs:comment | Comprendre els Mitjans de Comunicació: les extensions de l'Home (títol original en anglès: Understanding Media: The Extension of Man) és un llibre del filòsof i escriptor Marshall McLuhan que publicà l'any 1964. En ell, l'autor posa el focus d'estudi en els Mitjans, com a transmissors. Suggereix que els mitjans tenen una gran influència sobre la Societat on ocupen un rol important principalment per les caracterísitques del mitjà que no pas pel contingut que proporcionen. Aquest llibre és considerat un pioner dins de l'estudi de la teoria mediàtica. (ca) Understanding Media: The Extensions of Man ist ein 1964 erschienenes medientheoretisches Buch von Marshall McLuhan. Das Buch ist die Quelle der Phrase „Das Medium ist die Botschaft“. Das Werk behandelte als eines der ersten seiner Art die Auswirkungen der Globalisierung auf lokale Kulturen. Es übte großen Einfluss auf Geisteswissenschaftler, Schriftsteller und Sozialtheoretiker aus. (de) «Понимание медиа: внешние расширения человека» (англ. Understanding Media: The Extensions of Man) — книга Маршалла Маклюэна, в которой автор рассматривает предметы культуры (артефакты) в роли средств коммуникации. Книга стала бестселлером на Западе. Книга была опубликована в 1964 году, а потом переиздавалась много раз на разных языках. В книге 33 главы, распределенные по двум частям. (ru) Pour comprendre les médias : les prolongements technologiques de l'homme est un essai publié par Marshall McLuhan (Canada) en 1964 et traduit en français en 1968. Ouvrage de référence pour les sciences de l'information et de la communication, il a permis à McLuhan de présenter le résultat de ses travaux dans le domaine. (fr) Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory. (en) Gli strumenti del comunicare è un saggio scritto da Marshall McLuhan nel 1964, pubblicato in Italia nel 1967 da Il Saggiatore. Il saggio, intitolato nella versione originale inglese Understanding Media: The Extensions of Man (lett. "Capire i media: le estensioni dell'uomo"), contiene i concetti come "il mezzo è il messaggio", "villaggio globale", "rivoluzione elettronica", "media caldi e media freddi". (it) |
| rdfs:label | Comprendre els mitjans de comunicació (ca) Understanding Media (de) Pour comprendre les médias (fr) Gli strumenti del comunicare (it) Understanding Media (en) Понимание медиа (ru) |
| owl:sameAs | freebase:Understanding Media yago-res:Understanding Media wikidata:Understanding Media dbpedia-ca:Understanding Media dbpedia-de:Understanding Media dbpedia-fa:Understanding Media dbpedia-fr:Understanding Media dbpedia-it:Understanding Media dbpedia-ru:Understanding Media dbpedia-simple:Understanding Media https://global.dbpedia.org/id/3MDFZ |
| prov:wasDerivedFrom | wikipedia-en:Understanding_Media?oldid=1117981640&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/Marshall_McLuhan.jpg wiki-commons:Special:FilePath/SummaryDiagramVertical.png wiki-commons:Special:FilePath/Understanding_Media_(1964_edition).jpg |
| foaf:homepage | http://www.marshallmcluhan.com |
| foaf:isPrimaryTopicOf | wikipedia-en:Understanding_Media |
| foaf:name | Understanding Media: The Extensions of Man (en) |
| is dbo:wikiPageRedirects of | dbr:Understanding_Media:_The_Extensions_of_Man dbr:The_Extensions_of_Man |
| is dbo:wikiPageWikiLink of | dbr:Print_culture dbr:20th_century_in_literature dbr:Vik_Muniz dbr:Viral_phenomenon dbr:David_Marsden dbr:Li'l_Abner dbr:List_of_people_from_Toronto dbr:Oral_tradition dbr:Futures_studies dbr:Moral_panic dbr:USCO dbr:Life_Against_Death dbr:Frank_E._Taylor dbr:Medium_theory dbr:1964_in_literature dbr:Broadcast_journalism dbr:Global_village dbr:Jean_Shepherd dbr:The_Image:_A_Guide_to_Pseudo-events_in_America dbr:Figure_and_ground_(media) dbr:List_of_years_in_literature dbr:Toronto_School_of_communication_theory dbr:Technological_somnambulism dbr:The_Medium_Is_the_Massage dbr:Transmediation dbr:Understanding_Media:_The_Extensions_of_Man dbr:Technoculture dbr:Understanding_Comics dbr:The_Extensions_of_Man |
| is foaf:primaryTopic of | wikipedia-en:Understanding_Media |
