| dbo:abstract |
A user journey is the experiences a person has when interacting with something, typically software. This idea is generally used by those involved with user experience design, web design, user-centered design, or anyone else focusing on how users interact with software experiences. It is often used as a shorthand for the overall user experience and set of actions that one can take in software or other virtual experiences. User journeys describe at a high level of detail exactly what steps different users take to complete a specific task within a system, application, or website. This technique shows the current (as-is) user workflow, and reveals areas of improvement for the to-be workflow. When documented, this is often referred to as a User Journey Map. User journeys are focused on the user and what they see and what they do, in comparison to the related web design term click path which is just a plain list of the text URLs that are hit when a user follows a particular Journey. (en) カスタマージャーニー（英語: customer journey）とは、マーケティング用語である。商品やサービスの販売促進において、その商品・サービスを購入または利用する人物像（ペルソナ）を設定し、その行動、思考、感情を分析し、認知から検討、購入・利用へ至るシナリオを時系列で捉える考え方である。カスタマージャーニーを設計するためのツールをカスタマージャーニーマップと言う。 (ja) |
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dbr:Cookies_(Internet) dbr:Customer_lifecycle_management dbr:User_experience_design dbr:Multichannel_marketing dbr:Conversion_rate_optimization dbr:Click_path dbr:Communication dbr:Marketing dbr:Touchpoint dbr:Tracking_system dbr:Data_storage dbr:Web_design dbr:Customer_experience dbr:Database dbr:User_experience dbr:Purchase_funnel dbr:AIDA_(marketing) dbc:Usability dbr:Social_media dbr:Online_marketing dbr:Cannibalization_(marketing) dbr:Software dbr:User-centered_design dbr:Virtual_reality dbr:IBeacon dbr:Online_trading_community dbr:Customer_care dbr:File:Wikipedia_Mobile_User_Journey.pdf |
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dbt:More_citations_needed dbt:Reflist |
| dct:subject |
dbc:Usability |
| rdfs:comment |
カスタマージャーニー（英語: customer journey）とは、マーケティング用語である。商品やサービスの販売促進において、その商品・サービスを購入または利用する人物像（ペルソナ）を設定し、その行動、思考、感情を分析し、認知から検討、購入・利用へ至るシナリオを時系列で捉える考え方である。カスタマージャーニーを設計するためのツールをカスタマージャーニーマップと言う。 (ja) A user journey is the experiences a person has when interacting with something, typically software. This idea is generally used by those involved with user experience design, web design, user-centered design, or anyone else focusing on how users interact with software experiences. It is often used as a shorthand for the overall user experience and set of actions that one can take in software or other virtual experiences. (en) |
| rdfs:label |
カスタマージャーニー (ja) User journey (en) |
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freebase:User journey wikidata:User journey dbpedia-ja:User journey https://global.dbpedia.org/id/4wayX |
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wikipedia-en:User_journey?oldid=1103020187&ns=0 |
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wikipedia-en:User_journey |
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dbr:WalkMe dbr:Experience_architecture dbr:Pablo_Rodriguez_(author) dbr:Usage_perspective_development |
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wikipedia-en:User_journey |