Web property (original) (raw)

A web property is a point of presence (e.g. a website, social media account, blog, etc.) on the web that is an asset of an entity (e.g. an individual or corporation) used for the purpose of representing a brand, person or other identity. The property can be considered a communication channel for the entity whose identity is associated with it. Points of presence on the web which contain content about an entity may not be property that can be owned by that entity (e.g. restaurant review pages on sites such as Yelp).