Yuppiechef (original) (raw)
Yuppiechef is an online retailer of kitchen and homeware products founded in 2006 by Andrew Smith and Shane Dryden in Cape Town, South Africa. Originally run from Andrew Smith’s home, Yuppiechef was one of a few experimental e-commerce projects initiated by co-founders Andrew Smith and Shane Dryden who were running a web development agency at the time. Initially, the first Yuppiechef deliveries were packed and shipped from Smith's lounge.
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| dbo:abstract | Yuppiechef is an online retailer of kitchen and homeware products founded in 2006 by Andrew Smith and Shane Dryden in Cape Town, South Africa. Originally run from Andrew Smith’s home, Yuppiechef was one of a few experimental e-commerce projects initiated by co-founders Andrew Smith and Shane Dryden who were running a web development agency at the time. Initially, the first Yuppiechef deliveries were packed and shipped from Smith's lounge. In 2010, Yuppiechef gained significant media attention through guerrilla marketing that made use of a national marketing campaign by retailer Woolworths called ‘Woolies Lovebirds’. A misspelled URL on Woolworth’s marketing material, allowed them to register the URL, and post a ransom note asking that Woolworths match any donations by Yuppiechef’s customers to a local charity they supported at the time. Known for their hand written cards and fanatical customer following, Yuppiechef is considered one of the pioneers of e-commerce in South Africa, and has independently been awarded the accolade of best eCommerce store in South Africa from 2010 - 2015. Twelve years after starting its online store, Yuppiechef opened its first brick & mortar stores in Cape Town and Johannesburg. In October 2017, the first of their physical retail stores was launched in South Africa at Willowbridge Shopping Centre. They have subsequently opened two more stores at the V&A Waterfront, and Gardens Shopping Centre, both in Cape Town. Yuppiechef is now headquartered in Westlake Business Park, from where they also operate a store. (en) |
| dbo:foundingYear | 2006-01-01 (xsd:gYear) |
| dbo:industry | dbr:E-commerce dbr:Retail |
| dbo:location | dbr:Cape_Town dbr:South_Africa |
| dbo:numberOfEmployees | 150 (xsd:nonNegativeInteger) |
| dbo:regionServed | dbr:South_Africa |
| dbo:thumbnail | wiki-commons:Special:FilePath/Yuppiechef_Logo.png?width=300 |
| dbo:type | dbr:Private_Company |
| dbo:wikiPageExternalLink | http://www.yuppiechef.com/ |
| dbo:wikiPageID | 50244499 (xsd:integer) |
| dbo:wikiPageLength | 6695 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1077096822 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Cape_Town dbc:Companies_based_in_Cape_Town dbr:E-commerce dbr:Omnichannel dbr:Retail dbr:Guerrilla_marketing dbc:Online_retailers_of_South_Africa dbc:2006_establishments_in_South_Africa dbr:South_Africa dbr:Woolworths_Holdings_Limited dbr:Online_shopping dbr:Private_Company dbr:Online_retail |
| dbp:areaServed | South Africa (en) |
| dbp:founder | Andrew Smith, Shane Dryden (en) |
| dbp:homepage | http://www.yuppiechef.com/ |
| dbp:industry | dbr:E-commerce dbr:Retail |
| dbp:keyPeople | Andrew Smith, Shane Dryden (en) |
| dbp:location | dbr:Cape_Town dbr:South_Africa |
| dbp:logo | Yuppiechef_Logo.png (en) |
| dbp:logoSize | 200 (xsd:integer) |
| dbp:name | Yuppiechef.com (en) |
| dbp:numEmployees | 150 (xsd:integer) |
| dbp:type | dbr:Private_Company |
| dbp:wikiPageUsesTemplate | dbt:Advert dbt:Infobox_company dbt:Multiple_issues dbt:Orphan dbt:Puffery dbt:Reflist dbt:Short_description dbt:Start_date |
| dct:subject | dbc:Companies_based_in_Cape_Town dbc:Online_retailers_of_South_Africa dbc:2006_establishments_in_South_Africa |
| rdf:type | owl:Thing dbo:Company schema:Organization dul:Agent dul:SocialPerson dbo:Agent wikidata:Q24229398 wikidata:Q43229 wikidata:Q4830453 dbo:Organisation |
| rdfs:comment | Yuppiechef is an online retailer of kitchen and homeware products founded in 2006 by Andrew Smith and Shane Dryden in Cape Town, South Africa. Originally run from Andrew Smith’s home, Yuppiechef was one of a few experimental e-commerce projects initiated by co-founders Andrew Smith and Shane Dryden who were running a web development agency at the time. Initially, the first Yuppiechef deliveries were packed and shipped from Smith's lounge. (en) |
| rdfs:label | Yuppiechef (en) |
| owl:sameAs | yago-res:Yuppiechef wikidata:Yuppiechef https://global.dbpedia.org/id/2HLJ9 |
| prov:wasDerivedFrom | wikipedia-en:Yuppiechef?oldid=1077096822&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/Yuppiechef_Logo.png |
| foaf:homepage | http://www.yuppiechef.com/ |
| foaf:isPrimaryTopicOf | wikipedia-en:Yuppiechef |
| foaf:name | Yuppiechef.com (en) |
| is foaf:primaryTopic of | wikipedia-en:Yuppiechef |
