Emart (original) (raw)

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South Korean retailer

Emart Inc.
Company type Public
Traded as KRX: 139480
Industry Retailing
Founded 1993; 31 years ago (1993)
Headquarters Seoul, South Korea
Number of locations 178 in South Korea,[1] 72 in Malaysia,[2] 4 in Mongolia,[3] 1 in Vietnam
Area served South Korea, Malaysia, Vietnam, Mongolia
Key people Kang Heui-seok (CEO)
Products Groceries, consumer goods
Owner Lee Myung-Hee
Parent Shinsegae
Website company.emart.com

Emart store in Gwangju, South Korea

Emart Inc. (Korean: 주식회사 이마트) is the largest retailer in South Korea. The retailer was founded on 12 November 1993, by Shinsegae, as the first discount retailer in South Korea.[4] There were 160 stores across the Country as of December 2016.

Emart is South Korea's oldest and largest discount store chain, with a total sales volume exceeding US$9.4 billion in 2009.

Emart was the first South Korean retailer to open a retail store in China, opening 27 stores[5] before exiting the country in 2017.

Emart opened its first store in Chang-dong, Dobong-gu, Seoul, on November 12, 1993.[6] and opened its first Emart Ilsan branch (No. 2) in Ilsan New Town on September 8, 1994. Emart was the first large retail store in South Korea.[7][8][9] The store was constructed by Kumho Engineering & Construction at the time, and when the friction between Kumho Engineering & Construction and Emart broke out, Kumho Emart became the main body of lease.

On July 7, 1995, the third Ansan branch (closed in December 2012[10]) opened. On December 1, 1995, the fourth Bupyeong branch (closed on June 28, 2018). On November 22, 1996, the fifth store opened in Jeju; on November 30, 1996, the sixth store opened in Bundang. On February 1, 1997, it became the first Korean retailer to enter China, opening its seventh Emart store in China and the first Emart store in Shanghai. On April 29, 1997, the company opened its eighth Namwon branch, its ninth Anyang branch on August 14, 1997, and its tenth Seobusan branch on August 29, 1997. On October 1, 2004, Emart opened an Internet shopping mall.[11] In May 2006, Walmart acquired Walmart Korea, converting 16 Walmart stores into Emart stores. Walmart Korea was accepted and changed to Shinsegae Mart, and in 2008, Walmart Korea was merged entirely with Emart. For a period of time, Emart implemented a "lowest compensation system" that gave gift certificates worth 5,000 won if items were more expensive than other discount stores but ended the promotion in 2007, saying that "some advertisements are false hype".[12]

In September 2007, the Korea Food and Drug Administration announced that chlorphenapir, a pesticide component, was detected above the standard in Emart's first water powder green tea sold under its own brand.[13]

On November 28, 2008, the Agricultural Quality Management Agency restricted Emart's Namyangju branch marking the country of origin as U.S. on the top of the meat package, but double marking as Australian was found on the barcode below.[14]

As of September 2009, Emart has 127 and 4 distribution centers in South Korea, with 22 stores in the People's Republic of China.[15] Emart stores in China also sell Korean products.

On May 13, 2011, Emart acquired Kim's Club Mart.[16]

Emart opened a store in Ho Chi Minh City on December 28, 2015 and opened its second store in Sala, District 2, Ho Chi Minh City on November 3, 2022.

On April 8, 2016, the "Mart" experience center was opened in Busan, Kizania, and on July 28, 2016, it was opened in Ulaanbaatar.

An emart24 convenience store in Seoul

American company Good Food Holdings, Inc., parent of Bristol Farms, was acquired in 2018 by Emart for $275 million.[17] In December 2019, Endeavour Capital announced that it would be selling the grocery chain New Seasons Market to Emart, specifically to its subsidiary, Good Food Holdings, in a sale transaction that was finalized in early 2020.[18][19][20]

On May 16, 2018, the Gyeongsan branch and Bupyeong branch closed due to poor performance and overlapping commercial districts with the Gyeyang branch, Shizikolong Skychae was built after demolition, and the Bupyeong branch was built in Bupyeong Jewell. In addition, the company closed its Ulsan Hakseong Branch, Goyang Duck Branch, Incheon Branch, Gwangju Sangmu Branch, and Seobusan Branch[21] and sold all of Costco Korea's shares to Costco's Washington headquarters.[22]

In 2021, Emart24 convenience stores expanded to Malaysia to directly compete with CU, which Emart24's first Malaysian store opened in 2021.[23]

In January 2022, Emart acquired a majority stake (80.01%) in eBay Korea, which it renamed "Gmarket Global". EBay retained a 19.99% stake in the company.[24]

In December 2022, Emart24 launched in Singapore with the launch of the first two outlets on Christmas Holidays. During the launching event at Jurong Point outlet, chief executive Andy Choi has planned to launch 300 stores within the next five years.[25]

  1. ^ "점포찾기". Emart.,
  2. ^ "Е-Март Монголд".,
  3. ^ "Е-Март Монголд". Emart Mongolia.,
  4. ^ 이마트‥국내1위 할인점 넘어 글로벌기업 도약 -hankyung, 2007-04-16
  5. ^ 易买得 Archived 2011-01-13 at the Wayback Machine
  6. ^ 《모험과 도전-변신에 성공한 기업들》 (1) 신세계 ‘이마트’ - 서울신문, 2007년 4월 17일 기사
  7. ^ 이마트‥국내1위 할인점 넘어 글로벌기업 도약 - 한국경제, 2007년 4월 16일 기사
  8. ^ 한국까르푸(주)를 인수한 (주)이랜드월드의 신용등급 유지 Archived 2007-10-06 at the Wayback Machine, 한국신용정보주식회사 (PDF 문서)
  9. ^ 주요 유통 업태 현황 및 2007년 전망 Archived 2021-06-02 at the Wayback Machine, 하나 산업정보 (PDF 문서)
  10. ^ 이마트 설립 뒤 첫 ‘폐점’ 나와 한겨레 - 2012년 12월 18일 기사
  11. ^ 「할인점 1위」이마트, 인터넷 쇼핑몰 진출 - ZDNet Korea, 2004년 9월 30일 기사
  12. ^ 이마트, 내달부터 최저가보상제 폐지 - 머니투데이, 2007년 7월 16일 기사
  13. ^ 이마트 판매 녹차에서 농약 검출. 조선일보 (in Korean). 2007-09-05. Archived from the original on 2018-03-21. Retrieved 2021-05-30.
  14. ^ 오관철 (2008-12-03). 이마트 美쇠고기 '호주산' 둔갑. 경향신문 (in Korean).
  15. ^ 신세계 사업현황 Archived 2007-08-19 at the Wayback Machine - 신세계닷컴, 2007년 8월 19일 읽어봄
  16. ^ 이마트 "킴스클럽마트 인수가 비쌌다"
  17. ^ Allen, Anne (7 December 2018). "Emart Acquires Good Food Holdings for $275 Million". And Now U Know. Retrieved 2020-08-12.
  18. ^ Rogoway, Mike (December 10, 2019). "Upscale Portland grocer New Seasons sold to South Korean company, scraps expansion plans". The Oregonian. Retrieved December 10, 2019.
  19. ^ "Natural retailer New Seasons Market sold to Good Food Holdings". Supermarket News. 2019-12-10. Retrieved 2020-02-24.
  20. ^ Davidson, Kate. "New Seasons Market Selling To Good Food Holdings". Oregon Public Broadcasting. Retrieved 2020-02-24.
  21. ^ '정용진의 남자' 강희석 대표, 이마트 '구원투수' 될까 - 아이뉴스24
  22. ^ 이마트, 코스트코 지분·임대 부동산 모두 매각 - 뉴시스
  23. ^ Loh, Lainey (June 23, 2021). "Emart24 Malaysia: An Artisanal Slice Of South Korea Arrives In Malaysia". Tatler Asia. Retrieved August 14, 2022.
  24. ^ Lee, Tae-hee (January 19, 2022). "Gmarket Global is new name for eBay Korea". Korea JoongAng Daily. Retrieved June 11, 2022.
  25. ^ Quek, Eunice (December 23, 2022). "South Korea's Emart24 opens in Singapore: A first look at what's on the menu". AsiaOne.

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