K280DD (original) (raw)

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Radio station in Las Vegas, Nevada

K280DD

Relays digital subchannel of KYMT, Las Vegas
Las Vegas, Nevada
Broadcast area Las Vegas, Nevada
Frequency 103.9 MHz
Branding Real 103.9
Programming
Format Urban contemporary
Affiliations Premiere NetworksUnited Stations Radio NetworksKSNV (traffic updates)
Ownership
Owner Advance Ministries of Lake Havasu
Operator iHeartMedia
History
First air date August 29, 2015
Technical information[1]
Licensing authority FCC
Facility ID 1686504
Class D
ERP 250 watts
HAAT 308 meters
Links
Public license information Public fileLMS
Webcast Listen Live
Website real1039.iheart.com

K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover Las Vegas, Nevada. It rebroadcasts an urban contemporary format from the HD2 subchannel of KYMT. The station, which was launched on September 4, 2015,[2] is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia. It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting.[3] On the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.[4] By March 2019, "Real 103.9" began transitioning to a Rhythmic contemporary direction due to its focus on hit-driven Hip-Hop currents.

The station transmits from atop The Strat casino, along the Las Vegas Strip.

  1. ^ "Facility Technical Data for K280DD". Licensing and Management System. Federal Communications Commission.
  2. ^ "Real 103.9 Debuts" from Format Change.com (September 4, 2015)
  3. ^ "Las Vegas To Get Real 103.9" from Radio Insight (August 31, 2015)
  4. ^ "100.5 KXNT-FM Las Vegas Flips To Rhythmic Hot AC Q100.5" RadioInsight, September 4, 2015.