Snipe (theatrical) (original) (raw)

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Promo material used in movie theaters

A snipe in the motion picture exhibition business includes filmed material shown before the feature presentation other than a trailer, such as "welcome to our theater", courtesy trailers ("no smoking, littering, talking"), promotions for the snack bar, and "daters", which announce the date for an upcoming show.[_citation needed_]

Snipes sometimes promote local events, places or merchants as a music track plays during intermissions.[1]

A snipe may also be a printed sticker or other material provided to be pasted over other print material such as posters or souvenir programs, in order to alter or add information.[2]

• Snipe (graphic) - promotional overlay during a television program
• Let's All Go to the Lobby

1. ^ Local Merchant Snipes (Taken From The Speedway Theatre In Speedway City, Indiana In January 1957)
2. ^ Movie Poster Snipes Learn About Movie Posters: Movie Poster Snipes