WISE (AM) (original) (raw)

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Radio station in Asheville, North Carolina

WISE
Asheville, North Carolina
Frequency 1310 kHz
Branding WISE Sports Radio
Programming
Format Sports radio
Affiliations Fox Sports Radio
Ownership
Owner Saga Communications(Saga Communications of North Carolina, LLC)
Sister stations WOXL-FMWTMT
History
First air date 1939 (85 years ago) (1939)
Technical information[1]
Licensing authority FCC
Facility ID 68835
Class B
Power 5,000 watts (day)1,000 watts (night)
Transmitter coordinates 35°37′09″N 82°34′21″W / 35.61917°N 82.57250°W / 35.61917; -82.57250
Translator(s) 102.9 W275CP (Canton, relays WEZZ)
Repeater(s) 970 WEZZ (Canton)
Links
Public license information Public fileLMS
Webcast Listen Live
Website wisesportsradio.com

WISE (1310 AM) is a radio station broadcasting a sports format. Licensed to Asheville, North Carolina, United States, it serves the Asheville area. The station is owned by Saga Communications, and operates as part of its Asheville Radio Group.

The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[2]

For many years, WISE was a Top 40 radio station. In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format.[_citation needed_]

Former logo

Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina, bought WISE and WOXL-FM, along with the stations' building on Lookout Road. Hal Green was the general manager, as well as WOXL's operations manager.[3]

WISE gradually began adding talk shows in the early-2000s, eventually switching to talk radio full-time, and finally sports talk.[4]

On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.[5]

In 2018, WISE moved from W247BV 97.3 to W275CP 102.9. The 97.3 frequency, which remained the HD3 channel of WOXL-FM, switched to oldies.[6]

According to the FCC database, the FM translator on 102.9 MHz relays WEZZ.

  1. ^ "Facility Technical Data for WISE". Licensing and Management System. Federal Communications Commission.
  2. ^ "Affiliate Radio Stations". The Official Site of the Atlanta Braves.
  3. ^ Rose, Tracy (June 5, 2002). "The 800-pound gorilla". Mountain XPress. Retrieved June 18, 2010.
  4. ^ Tony Kiss, "WISE Radio Switches to All-Sports Programming", Asheville Citizen-Times, February 7, 2004.
  5. ^ Patrick, Emily (December 3, 2015). "ESPN Asheville will air on FM radio". Asheville Citizen-Times. Retrieved December 23, 2015.
  6. ^ Venta, Lance (May 1, 2018). "Saga Launches Pure Oldies In Asheville". RadioInsight. Retrieved May 2, 2018.