Marketing Performance Platform | Exactag MTA, MMM & more (original) (raw)

Maxim­ize Your Marke­ting Effective­ness

MORE ROAS.

ZERO GUESSWORK.
FULL AUTOMATION.
Unlock marketing improvements with trusted data mastery and advanced analytics.
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MULTI-TOUCH

ATTRIBUTION
Understand how every journey contact performs - across multiple attribution models.
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MARKETING

MIX
MODELING
From fast insights to deep knowledge:
MMM that drives growth.
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TRUSTED BY 100+ BRANDS IN 115 MARKETS

Your advantage in a world of skewed analytics

Better data foundations

Tired of fragmented data? Exactag combines campaign, cost, and conversion data from clean rooms, publisher APIs, and first-party tracking into one unified structure - fully consent-compliant and monitored by our experts.
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Smarter models for smarter decisions

Our automated framework unites MMM, MTA, causal inference, and incrementality - delivering granular, trustworthy insights that outperform outdated attribution models.
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Turning insights into action

What good are insights if they don’t drive action? Exactag feeds cross-channel insights into your bid managers and campaign tools - enabling automated adjustments and smarter optimizations that deliver measurable impact.
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Explore our end-to-end platform

  1. Capture

  2. Structure

  3. Measure

  4. Model & Attribute

  5. Analyse & Report

  6. Activate

100% of your data. No distortion.

Imagine a complete, undistorted view of every customer event – clicks, views, engagements, and conversions – even in a cookieless, consent-driven world. With our proprietary tracking technology and access to a wide range of public and non-public APIs, you capture every data point. We seamlessly integrate cost, revenue, and profit details along with customer and product information, providing you with an unfiltered foundation for strategic decision-making.

No detail left behind.

We take your raw data and meticulously organize it to reveal the full customer journey. Exactag combines data across multiple hierarchy levels – from individual user interactions to microaggregates and assets – ensuring that no nuance is lost. Unlike generic BI tools, our purpose-built database is designed specifically for marketing performance analysis, delivering the granular insights you need to map and understand every touchpoint.

Precision data, immediate clarity.

Our user interface delivers near-time data that illuminates your entire customer journey. From ad delivery and generated traffic to engagement and final output, you gain a comprehensive overview of your advertising performance. This clarity ensures that every stakeholder stays fully informed and empowered to make data-driven decisions.

Triangulated precision.

Our advanced modeling and attribution approach pinpoints the true drivers behind your conversions. Leveraging cutting-edge algorithms from attribution, causal inference, and marketing mix modeling, we provide a clear, cross-channel view of your performance. Supported by a granular, objective database, our fully operationalized triangulation process seamlessly integrates every step from data collection to modeling and reporting.

Unleashing data’s full potential.

Our reporting capabilities extend well beyond pre-built dashboards. With a flexible reporting engine, you can create custom reports that tap into our extensive data foundation and insights from multiple attribution models. In addition to a broad range of performance metrics, our interface offers robust tools for deep journey analysis and scenario planning, helping you refine your strategy with precision.

Empower your stakeholders.

Every insight you generate becomes immediately actionable. We deliver full access to your data – from raw tracking information to final results – via robust API endpoints and file exports. This ensures that data scientists and analysts have all they need for deep dives, while our unmatched API suite seamlessly pushes insights to bid managers for automated optimization.

Empowering every role:

Accelerate, simplify, and empower

Revenue Accelerator

Maximize your media investments and drive growth.

Efficiency Booster

Save time by automating data flows and reports.

Insight Powerhouse

Centralize your data for smarter, deeper analyses.

Connection Builder

Integrate seamlessly with your ad and martech stack.

Where systems connect and insights flow

Our platform integrates with hundreds of solutions, including ad managers, CDPs, CRMs, ERPs, and BI.

Proven success: Insights from our customers

Honoured by

With Exactag, you’re not just making decisions based on data - you’re making decisions based on data you can trust.

Security & Compliance

Start with clarity, not a demo.

We don’t do standard demos. Every engagement starts with a Clarity Session to audit your current measurement, uncover hidden growth levers, and define your path forward. It’s about grounded decisions, not feature comparisons.