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Zeynep Ton, Professor of Practice at the MIT Sloan School of Management

Zeynep is a leading retail and service operations expert and author of The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits and The Case for Good Jobs: How Great Companies Bring Dignity, Pay, and Meaning to Everyone’s Work.

Her Good Jobs Strategy framework intersects operational choices and strategic investments in frontline teams to boost productivity, enhance customer experience, and increase employee motivation.

She co-founded the Good Jobs Institute to help business leaders use the Good Jobs Strategy to bridge the gap between leadership priorities and frontline operations. The Institute works with leaders to design high-performing systems that empower teams, win with customers, and fuel growth that benefits both employees and the bottom line.

build a system that lasts
with us.

building better frontline businesses

Transforming to thrive in a new era of retail

Driving customer satisfaction in call centers

Enabling growth at quick-service barbeque restaurants

Watch Zeynep make the case for good jobs – and why they are good for business too at TED 2024.

Named one of the Best Business Books of 2023 by the Financial Times, The Case for Good Jobs provides a practical, prescriptive, and often provocative guide for company leaders who want to–who need to–choose excellence.

If good jobs can make companies more competitive, more resilient, and more humane, why don’t more companies create them? This article dismantles conventional ways of thinking and provides a lens to give business leaders the courage to choose a good-jobs approach.