Medicine and Madison Avenue / Digital Collections / Duke Digital RepositoryMedicine and Madison Avenue / Digital Collections / Duke Digital Repository (original) (raw)
About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.More »
About the Digital Collection »
This collection explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. It presents images and information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. The majority of images in MMA are from the "Competitive Advertisements Collection" (Pre-1955 files) within the J. Walter Thompson Company Archives.
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Title:
Medicine and Madison Avenue
Description:
This collection explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. It presents images and information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. The majority of images in MMA are from the "Competitive Advertisements Collection" (Pre-1955 files) within the J. Walter Thompson Company Archives.
Abstract:
About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
Identifier:
duke:340325; mma; ark:/87924/r4jm2443w; 7078db44-979a-46b9-9e93-ed3ce638d9e5
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