Site Auditor for Onpage Technical SEO Audits (original) (raw)

Visibility Issues

Here, you will find a listing of the pages on your website and information on which pages may not be visible to users or search engines. Visibility issues refer to problems that affect how Google crawls your site, so this includes server errors, 404’s, redirect issues, robots.txt issues, or malware issues.

Meta Issues

Your website’s meta data is a key part in how your site is found by search engines. This includes things like: is Google Analytics installed? Do you have duplicate meta descriptions or page titles, are you missing meta descriptions, do you have a page title that is too long or too short?

Content Issues

The content on your website is important for bringing in traffic, selling your products and services, and converting visitors into customers. This part of the website audit will identify duplicate content or low word count.

External and internal links are vital to your site’s SEO. Internal links help search engines understand how your site is organized, while external links show search engines that your business doesn’t exist on its own island. You’ve done your research, you know your industry and your customers, and you’re pointing them to further resources on your topic.

Images Issues

Your website needs to be more than just words, and the images that you use should be relevant to your website, load easily, and enhance the user experience. After analyzing billions upon billions of site issues, images remain the most occuring problem for websites found in our audits. In Images, identify title text issues, broken images, and alt text issues.

Semantic Issues

The way your website is organized, both at the page level and within each page, helps search engines link your website up with relevant user searches. Semantic Issues are more important than ever for 2019 SEO. This part of the website auditor identifies header issues and schema issues (micro data).

Desktop and Mobile Page Speed

SEO in 2019 has brought an emphasis on site speed as a page specific ranking factor. Mobile First Indexing has also been rolled out, which means that you'll need to prioritize mobile issues for your website. The Raven Tools Website Audit will give you specific tips for increasing your page speed and optimizing for mobile.