Product - Schema.org Type (original) (raw)
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Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.
| Property | Expected Type | Description |
|---|---|---|
| Properties from Product | ||
| additionalProperty | PropertyValue | A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism. |
| aggregateRating | AggregateRating | The overall rating, based on a collection of reviews or ratings, of the item. |
| asin | Text or URL | An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article).Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the [asin] property supports URL/URI as potential values too. |
| audience | Audience | An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience. |
| award | Text | An award won by or for this item. Supersedes awards. |
| brand | Brand or Organization | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. |
| category | CategoryCode or PhysicalActivityCategory or Text or Thing or URL | A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy. |
| color | Text | The color of the product. |
| colorSwatch | ImageObject or URL | A color swatch image, visualizing the color of a Product. Should match the textual description specified in the color property. This can be a URL or a fully described ImageObject. |
| countryOfAssembly | Text | The place where the product was assembled. |
| countryOfLastProcessing | Text | The place where the item (typically Product) was last processed and tested before importation. |
| countryOfOrigin | Country | The country of origin of something, including products as well as creative works such as movie and TV content.In the case of TV and movie, this would be the country of the principle offices of the production company or individual responsible for the movie. For other kinds of CreativeWork it is difficult to provide fully general guidance, and properties such as contentLocation and locationCreated may be more applicable.In the case of products, the country of origin of the product. The exact interpretation of this may vary by context and product type, and cannot be fully enumerated here. |
| depth | Distance or QuantitativeValue | The depth of the item. |
| funding | Grant | A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo.Inverse property: fundedItem |
| gtin | Text or URL | A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes.A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties.The GS1 digital link specifications expresses GTINs as URLs (URIs, IRIs, etc.). Digital Links should be populated into the hasGS1DigitalLink attribute.Note also that this is a definition for how to include GTINs in Schema.org data, and not a definition of GTINs in general - see the GS1 documentation for authoritative details. |
| gtin12 | Text | The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details. |
| gtin13 | Text | The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details. |
| gtin14 | Text | The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details. |
| gtin8 | Text | The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details. |
| hasAdultConsideration | AdultOrientedEnumeration | Used to tag an item to be intended or suitable for consumption or use by adults only. |
| hasCertification | Certification | Certification information about a product, organization, service, place, or person. |
| hasEnergyConsumptionDetails | EnergyConsumptionDetails | Defines the energy efficiency Category (also known as "class" or "rating") for a product according to an international energy efficiency standard. |
| hasGS1DigitalLink | URL | The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products:A Digital Link that contains a serial number (AI 21) should only be present on instances of IndividualProductA Digital Link that contains a lot number (AI 10) should be annotated as SomeProduct if only products from that lot are sold, or IndividualProduct if there is only a specific product.A Digital Link that contains a global model number (AI 8013) should be attached to a Product or a ProductModel. Other item types should be adapted similarly. |
| hasMeasurement | QuantitativeValue | A measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge of a screw, or the carbon footprint measured for certification by an authority. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings. |
| hasMerchantReturnPolicy | MerchantReturnPolicy | Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy. |
| height | Distance or QuantitativeValue | The height of the item. |
| inProductGroupWithID | Text | Indicates the productGroupID for a ProductGroup that this product isVariantOf. |
| isAccessoryOrSparePartFor | Product | A pointer to another product (or multiple products) for which this product is an accessory or spare part. |
| isConsumableFor | Product | A pointer to another product (or multiple products) for which this product is a consumable. |
| isFamilyFriendly | Boolean | Indicates whether this content is family friendly. |
| isRelatedTo | Product or Service | A pointer to another, somehow related product (or multiple products). |
| isSimilarTo | Product or Service | A pointer to another, functionally similar product (or multiple products). |
| isVariantOf | ProductGroup or ProductModel | Indicates the kind of product that this is a variant of. In the case of ProductModel, this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a ProductGroup, the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with ProductGroup, this property can apply to any Product included in the group.Inverse property: hasVariant |
| itemCondition | OfferItemCondition | A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns. |
| keywords | DefinedTerm or Text or URL | Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property. |
| logo | ImageObject or URL | An associated logo. |
| manufacturer | Organization | The manufacturer of the product. |
| material | Product or Text or URL | A material that something is made from, e.g. leather, wool, cotton, paper. |
| mobileUrl | Text | The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'.To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style. |
| model | ProductModel or Text | The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties. |
| mpn | Text | The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers. |
| negativeNotes | ItemList or ListItem or Text or WebContent | Provides negative considerations regarding something, most typically in pro/con lists for reviews (alongside positiveNotes). For symmetry In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described. Since product descriptions tend to emphasise positive claims, it may be relatively unusual to find negativeNotes used in this way. Nevertheless for the sake of symmetry, negativeNotes can be used on Product.The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most negative is at the beginning of the list). |
| nsn | Text | Indicates the NATO stock number (nsn) of a Product. |
| offers | Demand or Offer | An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use businessFunction to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.Inverse property: itemOffered |
| pattern | DefinedTerm or Text | A pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typically expressed as text, although links to controlled value schemes are also supported. |
| positiveNotes | ItemList or ListItem or Text or WebContent | Provides positive considerations regarding something, for example product highlights or (alongside negativeNotes) pro/con lists for reviews.In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described.The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most positive is at the beginning of the list). |
| productID | Text | The product identifier, such as ISBN. For example: meta itemprop="productID" content="isbn:123-456-789". |
| productionDate | Date | The date of production of the item, e.g. vehicle. |
| purchaseDate | Date | The date the item, e.g. vehicle, was purchased by the current owner. |
| releaseDate | Date | The release date of a product or product model. This can be used to distinguish the exact variant of a product. |
| review | Review | A review of the item. Supersedes reviews. |
| size | DefinedTerm or QuantitativeValue or SizeSpecification or Text | A standardized size of a product or creative work, specified either through a simple textual string (for example 'XL', '32Wx34L'), a QuantitativeValue with a unitCode, or a comprehensive and structured SizeSpecification; in other cases, the width, height, depth and weight properties may be more applicable. |
| sku | Text | The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers. |
| slogan | Text | A slogan or motto associated with the item. |
| weight | Mass or QuantitativeValue | The weight of the product or person. |
| width | Distance or QuantitativeValue | The width of the item. |
| Properties from Thing | ||
| additionalType | Text or URL | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide. |
| alternateName | Text | An alias for the item. |
| description | Text or TextObject | A description of the item. |
| disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
| identifier | PropertyValue or Text or URL | The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details. |
| image | ImageObject or URL | An image of the item. This can be a URL or a fully described ImageObject. |
| mainEntityOfPage | CreativeWork or URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.Inverse property: mainEntity |
| name | Text | The name of the item. |
| potentialAction | Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
| sameAs | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. |
| subjectOf | CreativeWork or Event | A CreativeWork or Event about this Thing.Inverse property: about |
| url | URL | URL of the item. |
Instances of Product may appear as a value for the following properties
| Property | On Types | Description |
|---|---|---|
| fundedItem | Grant | Indicates something directly or indirectly funded or sponsored through a Grant. See also ownershipFundingInfo. |
| hasVariant | ProductGroup | Indicates a Product that is a member of this ProductGroup (or ProductModel). |
| incentivizedItem | FinancialIncentive | The type or specific product(s) and/or service(s) being incentivized.DefinedTermSets are used for product and service categories such as the United Nations Standard Products and Services Code:{ "@type": "DefinedTerm", "inDefinedTermSet": "https://www.unspsc.org/", "termCode": "261315XX", "name": "Photovoltaic module" } For a specific product or service, use the Product type:{ "@type": "Product", "name": "Kenmore White 17" Microwave", } For multiple different incentivized items, use multiple DefinedTerm or Product. |
| isAccessoryOrSparePartFor | Product | A pointer to another product (or multiple products) for which this product is an accessory or spare part. |
| isBasedOn | CreativeWork | A resource from which this work is derived or from which it is a modification or adaptation. |
| isBasedOnUrl | CreativeWork | A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html. |
| isConsumableFor | Product | A pointer to another product (or multiple products) for which this product is a consumable. |
| isRelatedTo | Product or Service | A pointer to another, somehow related product (or multiple products). |
| isSimilarTo | Product or Service | A pointer to another, functionally similar product (or multiple products). |
| itemOffered | Demand or Offer | An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer. |
| itemShipped | ParcelDelivery | Item(s) being shipped. |
| material | CreativeWork or Product | A material that something is made from, e.g. leather, wool, cotton, paper. |
| orderedItem | Order or OrderItem | The item ordered. |
| owns | Organization or Person | Products owned by the organization or person. |
| productSupported | ContactPoint | The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones"). |
| typeOfGood | OwnershipInfo or TypeAndQuantityNode | The product that this structured value is referring to. |
More specific Types
- DietarySupplement
- Drug
- IndividualProduct
- ProductCollection
- ProductGroup
- ProductModel
- SomeProducts
- Vehicle
Acknowledgements
GoodRelations Vocabulary Terms
This term uses terminology from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web. More information about GoodRelations can be found at http://purl.org/goodrelations/.
Examples
Example notes or example HTML without markup.
Kenmore White 17" Microwave
Rated 3.5/5 based on 11 customer reviews
$55.00 In stock
Product description: 0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.
Customer reviews:
Not a happy camper - by Ellie, April 1, 2011 1/5 stars The lamp burned out and now I have to replace it.
Value purchase - by Lucas, March 25, 2011 4/5 stars Great microwave for the price. It is small and fits in my apartment. ...
Example encoded as Microdata embedded in HTML.
<!--price is 1000, a number, with locale-specific thousands separator
and decimal mark, and the $ character is marked up with the
machine-readable code "USD" -->
<span itemprop="priceCurrency" content="USD">$</span><span
itemprop="price" content="1000.00">1,000.00</span>
<link itemprop="availability" href="https://schema.org/InStock" />In stockProduct description: 0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.
Customer reviews:
Example encoded as RDFa embedded in HTML.
Product description: 0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.
Customer reviews:
Example encoded as JSON-LD in a HTML script tag.
Structured representation of the JSON-LD example.
{ "@context": "https://schema.org", "@type": "Product", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "3.5", "reviewCount": "11" }, "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.", "name": "Kenmore White 17\" Microwave", "image": "kenmore-microwave-17in.jpg", "offers": { "@type": "Offer", "availability": "https://schema.org/InStock", "price": "55.00", "priceCurrency": "USD" }, "review": [ { "@type": "Review", "author": "Ellie", "datePublished": "2011-04-01", "reviewBody": "The lamp burned out and now I have to replace it.", "name": "Not a happy camper", "reviewRating": { "@type": "Rating", "bestRating": "5", "ratingValue": "1", "worstRating": "1" } }, { "@type": "Review", "author": "Lucas", "datePublished": "2011-03-25", "reviewBody": "Great microwave for the price. It is small and fits in my apartment.", "name": "Value purchase", "reviewRating": { "@type": "Rating", "bestRating": "5", "ratingValue": "4", "worstRating": "1" } } ] }
Example notes or example HTML without markup.
Dell UltraSharp 30" LCD Monitor
87 out of 100 based on 24 user ratings 1250to1250 to 1250to1495 from 8 sellers
Sellers: Save A Lot Monitors - $1250 Jon Doe's Gadgets - $1350 ...
Example encoded as Microdata embedded in HTML.
Dell UltraSharp 30" LCD Monitor
Sellers:
<div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
<a itemprop="url" href="save-a-lot-monitors.com/dell-30.html">
Save A Lot Monitors - $1250</a>
</div>
<div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
<a itemprop="url" href="jondoe-gadgets.com/dell-30.html">
Jon Doe's Gadgets - $1350</a>
</div>Example encoded as RDFa embedded in HTML.
Dell UltraSharp 30" LCD Monitor
Example encoded as JSON-LD in a HTML script tag.
Structured representation of the JSON-LD example.
{ "@context": "https://schema.org", "@type": "Product", "aggregateRating": { "@type": "AggregateRating", "bestRating": "100", "ratingCount": "24", "ratingValue": "87" }, "image": "dell-30in-lcd.jpg", "name": "Dell UltraSharp 30\" LCD Monitor", "offers": { "@type": "AggregateOffer", "priceCurrency": "USD", "highPrice": "1495", "lowPrice": "1250", "offerCount": "8", "offers": [ { "@type": "Offer", "url": "save-a-lot-monitors.com/dell-30.html" }, { "@type": "Offer", "url": "jondoe-gadgets.com/dell-30.html" } ] } }
Example notes or example HTML without markup.
Example encoded as Microdata embedded in HTML.
Example encoded as RDFa embedded in HTML.
Example encoded as JSON-LD in a HTML script tag.
Structured representation of the JSON-LD example.
{ "@context": "https://schema.org", "@type": "ItemList", "url": "http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600", "numberOfItems": "315", "itemListElement": [ { "@type": "Product", "image": "http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg", "url": "http://multivarki.ru/brand\_502/", "name": "Brand 502", "offers": { "@type": "Offer", "priceCurrency": "RUB", "price": "4399.00" } }, { "@type": "Product", "name": "..." } ] }
Example notes or example HTML without markup.
Crew neck white t-shirt
White t-shirt made of soft and lightweight cotton jersey, ensuring comfort, a refined mélange texture adds sporty appeal.
Manufacturer informationExample encoded as Microdata embedded in HTML.
Crew neck white t-shirt
White t-shirt made of soft and lightweight cotton jersey, ensuring comfort, a refined mélange texture adds sporty appeal.
Manufacturer informationExample encoded as JSON-LD in a HTML script tag.
Structured representation of the JSON-LD example.
{ "@context": "https://schema.org/", "@type": "Product", "name": "Crew neck white t-shirt", "description": "White t-shirt made of soft and lightweight cotton jersey, ensuring comfort, a refined mélange texture adds sporty appeal.", "hasGS1DigitalLink": "https://gs1.appareldemo.com/01/09506000164908", "gtin": "09506000164908" }
Example notes or example HTML without markup.
Offer with free shipping in the US and Canada (in the V2 Shipping format).
Example encoded as JSON-LD in a HTML script tag.
Structured representation of the JSON-LD example.
{ "@context": "https://schema.org/", "@type": "Product", "name": "JSON Example", "offers": { "@type": "Offer", "shippingDetails": { "@type": "OfferShippingDetails", "height": "12 in", "width": "45 cm", "depth": "0.3 m", "weight": "1.2 kg", "hasShippingService": { "@type": "ShippingService", "shippingConditions": { "@type": "ShippingConditions", "shippingDestination": [ { "@type": "DefinedRegion", "addressCountry": "US" }, { "@type": "DefinedRegion", "addressCountry": "CA" } ], "shippingRate": "0" } } } } }
Example notes or example HTML without markup.
Offer with shipping costs of 10+10 + 10+1/kg for orders 35−35-35−200, to the US and Canada, with a handling time of 3.5 hours on weekdays (in the V2 format).
Example encoded as JSON-LD in a HTML script tag.
Structured representation of the JSON-LD example.
{ "@context": "https://schema.org", "@type": "Product", "name": "JSON Example", "offers": { "@type": "Offer", "shippingDetails": { "@type": "OfferShippingDetails", "height": "12 in", "width": "45 cm", "depth": "300 mm", "weight": "1.2 kg", "hasShippingService": { "@type": "ShippingService", "handlingTime": { "@type": "ServicePeriod", "cutoffTime": "14:30:00-07:00", "duration": { "@type": "QuantitativeValue", "maxValue": "30", "unitCode": "min" } }, "shippingConditions": { "@type": "ShippingConditions", "shippingDestination": [ { "@type": "DefinedRegion", "addressCountry": "US" }, { "@type": "DefinedRegion", "addressCountry": "CA" } ], "orderValue": { "@type": "MonetaryAmount", "minValue": "35", "maxValue": "200" }, "shippingRate": { "@type": "ShippingRateSettings", "shippingRate": { "@type": "MonetaryAmount", "value": "10", "currency": "USD" }, "weightPercentage": "1.0" }, "transitTime": { "@type": "ServicePeriod", "duration": { "maxValue": "3.5", "unitCode": "h" }, "businessDays": [ { "dayOfWeek": "Monday" }, { "dayOfWeek": "Tuesday" }, { "dayOfWeek": "Wednesday" }, { "dayOfWeek": "Thursday" }, { "dayOfWeek": "Friday" } ] } } } } } }