Home - Aberdeen Strategy & Research (original) (raw)
HomeJonathon Mahon2024-05-16T15:43:36-04:00
What’s New
New Research:
AI & the Future Workplace
Watch Mike Lock, Managing Director, provide a sneak peek into the key insights that are transforming businesses and their teams. Discover how technology is shaping the future of work and the people who work there
Start a Conversation: Read the article in Spiceworks News & Insights and share these findings today!
Why Aberdeen Research
Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. Spanning an ever-growing base of practice areas, our research explores today’s key markets and delves deep into the strategic aspects of business, including: Technology, Customer Management, and Business Operations.
What Sets Aberdeen Apart?
Fact-based
Collecting data from thousands of business leaders across multiple job roles and industries, Aberdeen’s survey-driven methodology ensures a foundation of research that is based on fact rather than opinion.
Unbiased
Our expert team of industry analysts and research professionals leverage their knowledge from market experience and primary research data to generate powerful, unbiased content that resonates with technology buyers and influencers.
Outcome-centric
Aberdeen’s maturity class framework underpins the analysis of how companies are performing against organizational goals, employee performance, and other metrics to evaluate legacy and emerging technologies and their impact on business.
Our Market Coverage
Technology
Analytics and Big Data
Cloud and Data Center
Information Security
IT Operations
Business Continuity
Mobility and Communications
Operations
Enterprise Resource Planning (ERP)
Supply Chain Mgmt. (SCM)
Global Supply Mgmt. (GSM)
Product Innovation and Engineering (PIE)
Manufacturing
Financial Management and GRC
Customer & Team Engagement
Customer Experience Management (CX)
Contact Center
Human Capital Management (HCM)
Sales and Marketing Effectiveness
Retail
Field Service
Our Research Solutions
Aberdeen Research solutions are grounded in custom surveys and the subject matter expertise of our industry leading analysts.
Market-facing Assets
Inspire your campaigns with our market facing assets that are aligned to your marketing objectives and ensure potential buyers find credible, vendor neutral information to inform their purchase journey.
Thought Leadership through brand-neutral expertise and speaking engagements
Ongoing Engagement through Infographics, eBooks, and other written assets
Demand Gen with webinars, online assessments,
and gated reports
Custom Research Solutions
Inform your internal marketing strategy and business decisions with our custom research solutions.
Marketing Tactics including Message Testing, Brand Positioning, and Content Strategy
Product Development including Concept Testing and Feature Prioritization
Audience Insights including Personas, Market Profiling, and Real-World Experiences
Explore Our Research
Aberdeen research brings credible, third-party validation to the table with insights that are vendor-neutral and based on facts — not opinions.
Maturity of Content Marketing (Visme)Jonathon Mahon2020-01-17T16:35:18-05:00
