British American Tobacco - Home (original) (raw)
A Better Tomorrow™: Our purpose
We are committed to Building a Smokeless World and creating A Better Tomorrow™
A Better Tomorrow™ through strategy & action
We aim to deploy our multi-category portfolio to actively encourage smokers around the world to switch to smokeless products – in nicotine and beyond
A Better Tomorrow™ through science & research
Science and research are accelerating our Tobacco Harm Reduction mission
A Better Tomorrow™ through brands & innovation
Our portfolio of powerful smokeless product brands will drive progress towards a smokeless world
A Better Tomorrow™ through sustainability
Actively migrating consumers away from cigarettes and to smokeless alternatives while embedding sustainability across our organisation