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Aug 06, 2024Every brand needs a Sha’Carri Richardson Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.
Advertising & PromotionAdvertising & Promotion
Feb 14, 2024Analyzing the Success of Michael's CeraVe Super Bowl CommercialThe campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.
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AI and InnovationAI and Innovation
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Feb 22, 2024Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the IndustryThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.
Aaran Fronda
ReportReport
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Jun 13, 2024Engagement To Empowerment - Winning in Today's Experience Economy
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1 hour agoWinning in the Experience EconomyClickZ
Social Media MarketingSocial Media Marketing
4 hours agoPizza as a Currency?How Pizza Hut is turning TikTok trends into free food
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Sep 27, 2024👨💼 How to secure leadership buy-in for digital marketing initiativesPLUS: Learn peak season tactics from TikTok, Sweaty Betty and Seraphine experts on Oct 3ClickZ
Digital MarketingDigital Marketing
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Sep 27, 2024Brands are betting big on virtual worlds – here’s why it’s working Virtual worlds are transforming advertising, with brands creating immersive experiences in games like Fortnite. This innovative approach captivates younger audiences and turns marketing into an adventure.
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Sep 19, 2024🔀 Being different is better than being betterPLUS: Only 52% of senior marketing leaders can prove marketing's valueClickZ
Advertising & PromotionAdvertising & Promotion
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Sep 19, 2024Why Cannes Lions put a spotlight on copycats and creative catalysts Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head.
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Sep 12, 2024👩💼 CMOs should lead AI adoption in enterprisesPLUS: Are markerters more or less productive in the office?ClickZ
NewsNews
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Sep 10, 2024Everything You Need to Know About Google's Impending Antitrust TrialGoogle's digital advertising dominance faces a pivotal challenge as the UDepartment of Justice brings its second major antitrust case against the tech giant.ClickZ
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Sep 05, 2024👩💼 6 steps to your next CMO rolePLUS: 4 ways to achieve early wins with AI in marketingClickZ
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Sep 03, 2024Reddit is the real winner of Google's August Core UpdateThe recent Google core update has propelled Reddit to the third most visible site in U.S. search results, sparking concerns about the role of user-generated content and potential conflicts of interest with Google's investment in the platform.ClickZ
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Aug 29, 2024🍔 How McDonalds won the marketing game with nostalgiaPLUS: TikTok holiday strategies, AI email innovations, and sports data insightsClickZ
Case StudiesCase Studies
Aug 27, 2024How did McDonalds celebrate its 50th birthday?The fast food giant turns back time in a nostalgic campaign to commemorate 50 years in the UKClickZ