HUGO BOSS Official Online Shop | Menswear & Womenswear (original) (raw)

News from BOSS and HUGO

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fit for the pros

BOSS THE COURSE

TAILORED FOR

THE OCCASION

Get Moving in Fresh Spring Styles

BOSS RECOMMENDS

the it list

High-stretch design. Zero limitations.

tech linen

BOSS Selected by

Shohei Ohtani

BOSS x

ASTON MARTIN

the hugo boss brands

A century ago, HUGO BOSS began in Germany as a small factory and grew into a global fashion icon. Today, it offers two brands: BOSS and HUGO. BOSS is known for tailoring excellence, offering suits, smart casual wear, and refined accessories, such as men's watches and women's fragrances, blending timeless elegance with modern touches.

HUGO, launched in the 1990s, embraces self-expression with fashion-forward pieces, vibrant colors, and innovative cuts, appealing to a trend-conscious audience. Together, BOSS and HUGO balance tradition and innovation, ensuring quality craftsmanship. Discover timeless style and cutting-edge fashion with HUGO and BOSS.