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Empowering the Church to

TRANSFORM CULTURE THROUGH MEDIA

51 Nations: Greece 2025 Report from Phil and Kathleen Cooke

51 Nations... and many lives impacted! Phil and Kathleen Cooke recently returned from Greece and a rare opportunity to inspire influential leaders in crisis management. An invitation-only gathering of high-profile Christian leaders in ministry and in the marketplace,...

Celebrating 10 Years of Ministry – The Influence Lab 2024 Report

Did you know The Influence Lab is celebrating over a decade of ministry! Over ten years of “empowering the church to transform culture through media” in countries including Egypt, India, Russia, South Africa, Ghana, Spain, and so many more... while also creating a...

Influence Women 2024: A Year of Expansion and Impact in Media

2024 has been a monumental year for Influence Women! With chapter groups in Hollywood, Orange County, California; Atlanta, and Nashville, Influence Women expanded this past year, adding three more national chapter groups in Baton Rouge, Houston, and Dallas. Each...

Transforming Cultures – Africa Update 2024

At The Influence Lab, we believe it’s possible to transform culture through media! Our team of media experts just got back from a whirlwind trip to Ghana. It was a non-stop schedule, packed with TV and radio interviews, training sessions with church and ministry media...

At The Influence Lab, we believe it’s time to change the perception of Christianity in today’s media-driven culture.To make that happen, we’re mobilizing a powerful global strategy to teach and train the next generation of pastors and leaders how to effectively use media to share the gospel in today’s digital age.

Founded by media experts Phil and Kathleen Cooke, The Influence Lab focuses on regions like Asia, the Middle East, Africa, Europe, and South America, while also creating a pathway for Christian influence in entertainment and media with an ultimate goal to impact global culture by changing the way we tell our story.

INFLUENCING THE WORLD

Redefining Global Mission Strategy in Today’s Digital Age

The digital revolution, accelerated by the challenges presented by COVID-19 in 2020, has created immense opportunities on the global digital mission field. With the increased opportunity comes the necessity to train a new generation to reach the world through ever-evolving and ever-increasing digital platforms.

Through partnerships with the largest Christian media organizations around the world, as well as international broadcast media platforms, we have created a global network for training the next generation of Christian media professionals – pastors, ministry leaders and their media and communications teams – to share the most important story of all, the good news of Jesus Christ.

“If you really love someone, you will figure out how to communicate with them, just as Jesus did, and for us that has to mean speaking the language of media and entertainment.”

New York Times #1 Bestselling Author, Host, Eric Metaxas Radio Show

INFLUENCING CULTURE

Impacting Culture by Changing the Way We Tell Our Story

Another of the primary goals of The Influence Lab is to use the various media platforms available to us in the digital age to change the cultural narrative about Christianity and the Church.

The Influence Lab helps create professional pathways for Christian influence in entertainment and media by challenging executive-level Christians established in the film and television industry to think critically about integrating their faith into their work. We assist Christian ministry organizations already making a difference through media, and through Influence Lab Women gatherings, events and email newsletters, we’re motivating and inspiring professional women to excel in the media and entertainment industries.

“Washington DC is the seat of power, but Hollywood is the seat of influence. The only way to have a spiritual impact on Hollywood is to change it from the inside out.”

- Karen Covell

Founder of Hollywood Prayer Network

ENTERTAINMENT

Hollywood is the most influential city on earth, and yet Christians are terribly underrepresented in that industry. The Influence Lab is working to create a roadmap to help talented writers, actors, producers, directors, and others carve a foothold in the entertainment industry.

MEDIA RELATIONS

Who’s telling the story of the Christian faith in the mainstream media? Through The Influence Lab, we’re making the connections, building the relationships, and showing the world accurate and timely stories of how Christians are positively impacting today’s culture.

SOCIAL MEDIA

If Facebook were a country, it would be the largest country in the world. The increased popularity of social media and YouTube has created a new digital mission field. Who’s planting churches in that country? Who’s sending “media missionaries” to that country? Christians must ramp up their knowledge and expertise in the new digital landscape to be good stewards of the opportunities of the digital age.

MEDIA PRODUCTION

In a visual culture, sharing our story through digital media is essential. Our goal is to inspire and train producers, directors, camera operators, video editors, and others to help shape powerful and compelling stories of transformed lives.

MEDIA TRAINING

We live in a media-driven culture, and that's why The Influence Lab is coordinating seminars and conferences around the world, as well as utilizing opportunities such as Zoom meetings and webinars to train a new generation of pastors and leaders how to share their story through media.