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https://www.mediabistro.com/Jobs, Courses and Community for Media Professionals Mon, 19 Aug 2024 07:00:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 ISO 45001 Certification in Switzerland https://www.mediabistro.com/uncategorized/iso-45001-certification-in-switzerland/ Mon, 19 Aug 2024 07:00:25 +0000 https://www.mediabistro.com/uncategorized/iso-45001-certification-in-switzerland/ Certvalue is the top ISO 45001 Consultants in Switzerland for providing ISO 45001 Certification in Switzerland, Basel, Bern, Interlaken and other major Cities in Switzerland with services of implementation.

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]]> 9 writing samples https://www.mediabistro.com/uncategorized/9-writing-samples/ Tue, 23 Apr 2024 15:37:35 +0000 https://www.mediabistro.com/uncategorized/9-writing-samples/ https://docs.google.com/document/d/1LkUb6FI2EQGGmL7OEUrN8nhRhAmHOsLosWXSMuWArDA ]]> A Guide to Men’s Fashion Essentials at MHW Clothing https://www.mediabistro.com/uncategorized/a-guide-to-mens-fashion-essentials-at-mhw-clothing/ Tue, 13 Feb 2024 18:01:21 +0000 https://www.mediabistro.com/uncategorized/a-guide-to-mens-fashion-essentials-at-mhw-clothing/ Introduction:

In the ever-evolving landscape of men’s fashion, finding a wardrobe that seamlessly balances contemporary trends with timeless classics can be a challenge. However, at MHW Clothing, we pride ourselves on curating a collection that transcends seasons and ensures you stay on the cutting edge of style. Join us on a sartorial journey as we delve into the essential pieces that define sophistication and elevate your fashion quotient.

The Perfect Fit: Tailored Trousers

At MHW Clothing, we understand the importance of a well-fitted pair of trousers. From classic chinos to sleek dress pants, our collection boasts precision tailoring to accentuate your silhouette. Embrace comfort without compromising on style and make a lasting impression in any setting.

Versatile Elegance: Crisp Button-Down Shirts

Elevate your wardrobe with our range of meticulously crafted button-down shirts. From subtle patterns to bold hues, our collection ensures you make a statement without saying a word. Versatility is key, and our shirts seamlessly transition from office meetings to after-hours engagements, reflecting your dynamic lifestyle.

Casual Cool: Effortless T-Shirts

Unleash your casual charisma with our collection of effortlessly stylish T-shirts. Crafted from premium fabrics, these shirts embody comfort and contemporary design. Whether you’re out for a weekend adventure or catching up with friends, our T-shirts effortlessly blend comfort and style for the modern man.

Timeless Outerwear: Jackets for Every Occasion

Embrace the changing seasons with our selection of jackets that effortlessly balance functionality and fashion. From sleek leather jackets to versatile bombers, our outerwear collection ensures you stay warm without compromising your style. Each piece is a testament to our commitment to quality and durability.

Accessorize with Flair: Statement Accessories

Elevate your look with carefully curated accessories that add the finishing touch to your ensemble. From sophisticated ties and pocket squares to stylish belts, our accessories collection allows you to express your personality and attention to detail.

Conclusion:

Discover a world of timeless style at MHW Clothing, where every piece is a reflection of our dedication to quality and fashion-forward design. Shop online in Pakistan for men’s clothing that transcends trends, ensuring you always make a lasting impression. Elevate your wardrobe with MHW Clothing and redefine your style journey.

]]> Talking Too Much in an Interview Can Cost You the Job. Here’s How to Fix It https://www.mediabistro.com/get-hired/interview-tips/talking-too-much-interview/ Tue, 04 Oct 2016 05:12:30 +0000 https://www.mediabistro.com/?p=107524 Think back on your last interview. Did you talk to the point where the hiring manager’s eyes glazed over?

If so, you probably rambled on a little too long.

Here, we’re talking with media pros to learn why over-talking can ruin your chances of landing the job, as well as a few steps you can take to make sure you never do it again.

Talking Too Much Hurts Your Chances

Sure, it’s not the worst thing you could do in an interview, but it can hurt your chances of getting the gig. Nicole Williams, career expert and founder of WORKS by Nicole Williams points to a quote from Pauline Phillips (creator of the Dear Abby column): “The more you talk, the less you are listened to.”

“Interviewers are of course looking to learn about you and get a sense of your personality,” says Williams. “However, what they really want is someone who is succinct, articulate and pensive.”

Another thing to consider is the interviewer’s schedule. Dan Auerbach, operations director at Intuitive Digital, says the interviewer often schedules back-to-back interviews with several candidates. So, if you ramble over your allotted time, you risk disrupting the interviewer’s entire schedule.

Be Prepared

If you enter an interview without fully preparing for questions, you’ll be sure to ramble. To fix this, Williams suggests conducting a mock interview with a friend and recording the interview. In review, you can tell where you stumble, where you’re a little too verbose, and what responses can be polished.

“Being comfortable with what you are saying and how you structure your sentences is very important when it comes to interviews,” says Williams. “You don’t want to give one-word answers and you certainly don’t want to dive into a five-minute spiel.”

Polish your interview skills, impress the hiring manager and dramatically increase your odds of landing the job with a mock interview.

Deal with Silences

One of the oldest tricks in the book is the interviewer waiting longer than usual to respond after you’ve answered their question. Sometimes, the interviewer is simply taking notes; other times, he or she sees how you’ll fill the void.

“People typically see this as they didn’t answer the question properly and would fill that space with more information, typically stuff that may hurt their chances,” says David Blacker, managing principal of digital marketing agency Venerate Media Group.

Rather than continuing to answer the question, Blacker recommends asking, “Did that answer your question, or were you looking for more clarity?”

]]> 5 Key Metrics That Will Elevate Your Resume https://www.mediabistro.com/candidates/5-key-metrics-will-elevate-resume/https://www.mediabistro.com/candidates/5-key-metrics-will-elevate-resume/#respond Thu, 05 Aug 2021 16:09:59 +0000 https://scouted.io/blog/?p=33582 You know that your resume needs to stand out in today’s recruiting environment.

When hiring managers review applications, they’ll usually have several candidates who can do the day-to-day job they’re looking to fill.

In these cases, applicants who differentiate themselves effectively will beat out those who wrote out a laundry list of what they were “responsible for.”

You should never try to stand out using extravagant formatting features such as colors, graphics, or photos, however.

Recruiters are impressed by quality content – not your ability to assemble a pretty document (unless you’re applying for graphic design roles).

The key to standing out?

Craft achievement-driven bullet points that demonstrate the impact you made on an organization.

By incorporating key metrics and KPIs into your resume, you’ll make your claims more believable and immediately build up credibility in the eyes of hiring managers.

This article discusses 5 metrics that give your resume a competitive advantage.

1) Revenue & Sales Growth

If you’re responsible for improving company revenue or sales, cite specific figures to demonstrate your contribution.

Consider creating a spreadsheet to keep track of notable achievements from each of your roles:

You’ll also want to put these metrics into context:

When you leverage specific metrics and explain how you achieved them, you help recruiters envision how you’ll add value to their company.

This approach will leave a stronger impression than a generic statement saying that you were “recognized for consistently achieving sales targets.” Instead, you can explain that you:

“Increased online sales revenue by 20% year-over-year by implementing abandoned cart recovery emails in Shopify, exceeding team sales target by 150%”

2) Cost Reduction & Profitability Improvement

If you’re not in a position that generates revenue, think about quantifying ways in which you decreased costs.

Questions to address include:

You may have to dig through old dashboards or invoices to gather these metrics, but hiring managers will be impressed by your thinking about ways to improve the company’s bottom line.

If your materials costs decreased because you secured better pricing from suppliers, explain that you:

“Lowered materials cost by 18% in 6 months by renegotiating contracts with 4 suppliers.”

3) Process Optimization

In almost any role, you can improve existing processes – even if it’s not officially part of your job description.

Remember that companies are always looking for ways to increase efficiency.

By putting numbers behind your achievements in this area, you’ll demonstrate how having you on the team will help the company get more done with fewer resources.

To measure efficiency, think about how long certain tasks used to take you to complete before you implemented new tools or processes.

If preparing month-end financial statements used to take a week and your new Excel models help you get it done in a day, you can write a bullet point such as:

“Reduced time to prepare month-end financials by 80% by creating a new Excel model”

4) People

You can still quantify your achievements if your role primarily involves leading people.

Elevate your bullet points that have to do with recruitment, training, and team leadership by addressing the following questions:

These metrics help contextualize your role’s scope and impact, giving recruiters a clearer understanding of your leadership ability.

If team performance improved after you launched a new hire training program, you could say that you:

“Developed and rolled out a training program for new analysts that resulted in increased performance scores (+10 points) and on-the-job engagement (+18 points)”

5) Marketing & Partnership Development

If you work in marketing or build partnerships, you’ll have plenty of opportunities to quantify results:

Don’t forget to put your metrics into context by providing year-over-year comparisons or timelines to strengthen your case further:

“Established relationships with 4 investors, resulting in 6 new hotel development deals within two years.”

In Summary

Incorporating metrics into your bullet points will take research and advanced planning, but trust that the extra effort is well worth it.

Once you’re happy with your base content, you can tailor your resume to your target roles to further bolster your chances of landing interviews.

About the Author
Matt Glodz is the Founder of Resume Pilots, an award-winning executive resume writing service. Matt graduated from Cornell University, where he studied business communication with leading professors in the field. He is also a Certified Professional Resume Writer and Certified Professional Career Coach. At Resume Pilots, Matt and his team bring writing excellence, superior service, and market expertise to applicants who are looking for job-search services beyond mere resume assistance.

FAQs: Leveraging Metrics for Success

Q: Why is it important to include metrics on my resume?

A: Including metrics on your resume demonstrates your tangible impact on previous organizations, making your achievements more credible and compelling to hiring managers. It showcases your ability to drive results, giving you a competitive edge.

Q: What types of metrics should I include on my resume?

A: Consider including metrics related to revenue and sales growth, cost reduction and profitability improvement, process optimization, leadership and team development, and marketing and partnership development. Specific figures related to achievements in these areas can significantly strengthen your resume.

Q: How can I quantify achievements if I’m not in a revenue-generating role?

A: You can quantify achievements by detailing cost reductions, process improvements, efficiency gains, team development impacts, and the results of marketing initiatives. Look for ways you’ve contributed to your organization’s bottom line or operational efficiency.

A: Absolutely. Metrics provide concrete evidence of your contributions and can set you apart from other candidates who may only list duties or responsibilities. This data-driven approach can catch a recruiter’s eye and increase your chances of landing an interview.

Q: What if I can’t access exact figures or metrics from my previous roles?

A: If you don’t have exact figures, estimate the impact as accurately as possible or describe the scope of your projects and initiatives. You can also mention the methods or strategies you used to achieve results, giving context to your contributions.

Q: How do I make my achievements stand out with metrics?

A: Use clear, concise bullet points to highlight your achievements, including the metric, briefly explaining how you achieved it and the context if necessary. This format makes it easy for hiring managers to see the value you can bring to their team.

Q: Should I tailor the metrics on my resume for each job application?

A: Tailoring your resume’s metrics and achievements to align with the job you’re applying for can further enhance your application. Highlight the metrics and results most relevant to the position to demonstrate your suitability and potential impact.

]]> https://www.mediabistro.com/candidates/5-key-metrics-will-elevate-resume/feed/ 0 How to Withdraw from Consideration for a Job Application (with Sample Letter) https://www.mediabistro.com/climb-the-ladder/withdraw-consideration-job-sample-letter/https://www.mediabistro.com/climb-the-ladder/withdraw-consideration-job-sample-letter/#respond Fri, 14 Feb 2020 16:05:52 +0000 http://scouted.io/blog/?p=3234 Suppose you’ve just had an interview with a company, and after spending a few hours in the office speaking with the team, you realize that the position is not suitable for you. Or suppose that you’ve been interviewing with multiple companies, and your preferred choice just got back to you with an offer–and a 24-hour deadline to accept. If so, you might withdraw your job application with a company after you’ve entered the hiring process.

Remember that options have a lot of value, especially if you can leverage multiple job offers in the negotiation stage. But if you want to withdraw from an interview/hiring process or initial job application, there are ways to navigate that gracefully. Here’s a quick overview of how to tell a prospective employer that you’re withdrawing your job application and a template for exactly what to say in that withdrawal letter.

Some Reasons to Withdraw a Job Application

You might choose to withdraw from a job for many reasons. Maybe you’ve been hired elsewhere, realized the role isn’t a good fit, or have personal matters that will prevent you from joining a new company at this time. The good news is that candidates always withdraw from job applications. If done with respect and promptness, a withdrawal doesn’t have to have any negative consequences for your overall career.

When to Withdraw from a Job

The short answer is as soon as you know you do not want the job.

It’s important to be courteous and inform an employer immediately if your candidacy is no longer in the running so they can focus their efforts on other candidates. If you’ve accepted a job offer with another company, we recommend withdrawing outstanding applications with any other companies immediately. That’s why it helps to stay organized during your job search with a spreadsheet or other means of tracking which companies you’ve applied to and your stage in the process.

How to Withdraw Your Application

The way to withdraw a job application will depend on where you are in the process. If you haven’t been invited to an interview yet, you can likely log into your application portal and choose an option for “withdrawing” your application. Or, if you’re working with a third-party recruiter, you can communicate your decision to that person and let him/her take care of the rest. However, if you’ve already interviewed with the company and have established a deeper connection, your withdrawal should be personally sent to your contact–in writing.

Communicating your withdrawal from a job application process requires a delicate balance between showing appreciation and declining a role. You don’t want to burn any professional bridges! A brief, professional email is the best way to communicate your intention and leaves no room for ambiguity. It’s also a way to leave a final impression of your professionalism.

What to Say in the Withdrawal Email

Start by addressing the email to the hiring manager or in-house recruiter you interviewed with. Say something positive about the company and thank them for their time, but explain briefly why you will not be continuing in the job application process–you’ve accepted another job, you’re moving to a new city, you’ve decided to take your career in a different direction, etc. You don’t need to go into too much detail (and in fact, it’s better not to go into too much detail if you noticed some red flags at the company during your interview process). Rather, keep the tone positive and take the “it’s not you, it’s me” approach.

Sample Withdraw Application Email Template

Subject Line: [Your Name] – Update on Status of Candidacy for [Role]

Dear [Hiring Manager’s Name]:

Thank you for taking the time to interview me for [Position Title] at
[Company Name]. I enjoyed the opportunity to meet the team in person and learn
more about [something specific that came up in the interview]. After careful
consideration, I have [list reason here: “accepted a position at another
company,” “determined that my skills are not a match for the role,” “decided to
relocate,” etc.] and would like to withdraw my application.

Thank you again for your time and consideration. I wish you luck in your
search.

Best,

[Your Name]

But Wait–What If You’ve Already Been Offered the Job?

If you’ve been extended a job offer but wish to decline, you can use the same type of email template as above. You may also wish to add a request to stay in touch, especially if you’ll be staying in the same industry and may cross paths again.

Now if you’ve already accepted a job offer, you should do everything possible to ensure you can stick with that commitment–especially if not doing so will breach an employment contract. However, certain reasons (health concerns, unexpected personal circumstances, etc.) may require you to decline your offer or withdraw from the job. According to a Robert Half survey, 28% of workers said they have reneged on a job offer, usually because a better opportunity came. Withdrawing your application after accepting should only be a last resort.

Final Tip: Only Apply to Jobs You Want in the First Place

To reduce the likelihood of needing to withdraw from a company’s hiring process, do your research at the outset and only apply to companies you believe would be a great fit for you. Go on some informational interviews, and read reviews of companies initially. Then, honestly assess each job description to determine if you can see yourself performing the duties of that role every day.

FAQs on Withdrawing a Job Application

1. When is it appropriate to withdraw a job application?

It’s appropriate to withdraw your job application as soon as you decide the position isn’t the right fit for you, whether that’s due to accepting another offer, realizing the role doesn’t align with your career goals or personal reasons. Promptly informing the employer allows them to concentrate on other candidates.

2. How should I withdraw my application if I haven’t been interviewed yet?

If you’re early in the application process and haven’t been invited for an interview, withdrawing can often be done directly through the company’s application portal. Alternatively, if you’re working with a recruiter, notifying them of your decision allows them to handle the withdrawal on your behalf.

3. What is the best way to withdraw after an interview?

After an interview, it’s respectful to send a personalized email to your main contact, such as the hiring manager or recruiter, explaining your decision to withdraw. This communication should be professional, concise, and express gratitude for the opportunity.

4. What should I include in my withdrawal email?

Your email should start with a thank you to the hiring manager for their time and consideration. Briefly explain your reason for withdrawing without going into excessive detail. Maintain a positive tone throughout the message to leave a good impression.

5. Can I withdraw my application after receiving a job offer?

Yes, you can withdraw even after receiving a job offer. Use a polite and thankful email to communicate your decision, similar to the template provided for withdrawing at earlier stages. If you wish to maintain a network connection, consider adding a line about staying in touch.

6. What if I need to withdraw after accepting an offer?

Withdrawing after accepting a job offer should be a last resort and handled with utmost professionalism. Explain your reasons honestly, whether due to unforeseen personal circumstances or a significant, unexpected opportunity. Aim to maintain a positive relationship with the employer despite the withdrawal.

7. How can I minimize the need to withdraw from job applications?

To avoid withdrawal, thoroughly research companies and roles before applying. Ensure the positions align with your career goals and personal values. Informational interviews and company reviews can also provide valuable insights into whether a job would fit.

8. Will withdrawing from a job application negatively impact my career?

While candidates regularly withdraw from job applications, doing so respectfully and promptly typically doesn’t negatively affect their careers. However, it’s important to handle the withdrawal professionally to maintain a positive reputation within your industry.

]]> https://www.mediabistro.com/climb-the-ladder/withdraw-consideration-job-sample-letter/feed/ 0 What Does an Account Executive Do? https://www.mediabistro.com/climb-the-ladder/skills-expertise/what-does-an-account-executive-do/ Mon, 07 Mar 2016 22:10:22 +0000 https://www.mediabistro.com/?p=89207 If you’re about getting the job done and are unhappy until your client is ecstatic, you might make one heck of an account executive. But before you make rash career decisions, read on to see if you’ve got what it takes—we’re betting you do—and if an account executive job is everything you’re looking for.

What exactly does an account executive do?

Whether working in public relations or at a radio station or a pharmaceutical company, an account executive scouts and builds relationships with new clients and cultivates relationships with existing ones.

An account executive is the point of contact for clients and brand teams, often interacting with both daily. Elements of the job include planning and coordinating account activity, including press releases, media pitches, blogger and influencer outreach, press conferences, product samples for editorial placement, and promo events, such as photo shoots and videos.

What skills do you need as an account executive?

“First and foremost, an account executive must be a good writer—it’s non-negotiable,” says Arzu Yonak, owner and creative director of Addicted Youth Public Relations. You have to be able to communicate your client’s message effectively and engage the media and target audience.

Erin Pieretti, a senior account executive with the Bauserman Group notes that good customer service, strategic planning skills, creativity, and attention to detail are also important.

You need solid sales skills, too. For example, if you’re an account executive at a magazine or TV station, you’re responsible for securing ads that help keep the publication or network afloat.

Are the skills required of an account executive at a PR firm different than those required at another type of company (e.g., website, radio station)?

Yonak says the skill set is essentially the same; there’s just a difference in how it’s applied.

If you’re an in-house account executive for a company, you’re all about the positioning and strategy of that company’s brand. You’re likely overseeing various accounts at a PR firm, each requiring its own strategy.

Who is an account executive’s boss?

Each company’s internal structure is different, so hierarchies vary, but an account exec reports to a designated senior account executive, account manager, or department director. Sometimes, they may report directly to the agency director or the president/principal.

Are there other titles with similar responsibilities?

This may depend on a company’s internal structure. At Addicted Youth Public Relations, for example, account execs are essentially mid- to senior-level publicists responsible for specific accounts.

The role of an account manager is similar to that of an account executive. However, some agencies reserve this title for a supervisory position, overseeing a team of account executives.

What do I need to get ahead as an account executive?

Hard work and dedication are required. This isn’t a typical 9-to-5 job. You have to be driven, available to your client, and able to work in a fast-paced environment.

You should also be simultaneously creative and strategic—you control your client’s message, so you must be mindful about what you put out there to ensure the message aligns with the brand.

How can I get my foot in the door as an account executive?

You’re off to a good start with a degree in business, marketing/advertising, public relations or communications, says Pieretti. And if you want to work at an agency, Yonak adds, your best bet is starting with an internship and working your way up the ladder at an agency or in the media industry to build contacts.

Get a fast track into working in PR by taking a Mediabistro online course on public relations.

]]> What Does an Account Manager Do? https://www.mediabistro.com/climb-the-ladder/what-does-an-account-manager-do/ Mon, 06 Jun 2016 05:06:30 +0000 https://www.mediabistro.com/?p=98849 Part salesperson, part customer-service rep, an account manager is all about doing whatever it takes to get the job done. If putting a smile on someone else’s face tickles your fancy, this may be your job. Read on to be sure.

What exactly does an account manager do?

An account manager is the liaison between an agency and its clients. She oversees the agency-client relationship, determining clients’ needs—what they want to achieve short-term and long-term—and ensuring the agency delivers.

The primary responsibilities of account managers are to foster client relationships, work with sales and marketing teams to prepare presentations and sales pitches, design marketing strategies, and media proposals, handle client communications and write client reports, and communicate client agendas to other staff members.

Monitoring budgets, spending, and revenue and explaining cost factors to clients are also part of the gig.

Some account managers are responsible for identifying new clients and potential business opportunities and upselling products and services.

As a senior publicist at Three Girls Media, a public relations and social media management agency in Yelm, Washington, Beth Adan’s daily work ensures the firm’s clients are happy campers.

“I am responsible for making sure clients’ needs are met and their voices are heard while coordinating with others and fulfilling the contractual day-to-day duties we’ve been hired to perform,” says Adan, whose position includes account manager duties.

What skills are required to be an account manager?

An account manager should be a proactive self-starter who understands business in general, says Dave Di Maggio, president of Aqua Marketing & Communications, based in St. Petersburg, Florida.

He should also be a keen observer of society and trends, specifically among clients’ target audience, and possess financial management skills, adds Dave, who heads up several of the company’s accounts.

Availability is crucial, says Adan. That includes evenings and weekends. “While your work-life balance is important, being available and timely with your communication is essential for building trust and keeping [a client’s] account up to date,” she says.

Attention to detail is also important. Being meticulous can help you avoid missing information vital to telling a client’s story or misinterpreting what a client wants.

“The simple mistake of incorrectly translating Eastern Time to Pacific can make or break a deal for your client,” says Adan.

Who is an account manager’s boss?

In larger firms, an account manager typically reports to an account supervisor or VP of client services and supervises the account executives assisting her.

Are there other titles with similar responsibilities?

A publicist is a similar role depending on the company you work for, though the jobs aren’t interchangeable.

“As a publicist, I am an account manager, but not all account managers are publicists,” says Adan.

What do I need to get ahead as an account manager**?**

“Those with strong interpersonal skills—empathy, emotional intelligence, verbal skills, flexibility—tend to go far, even making up for having less strength in other skills,” says Di Maggio. He adds that people want to do business with people they like.

How can I get my foot in the door as an account manager?

Adan recommends having a strong personal brand. Strengthen your social media presence, personal website, and professional profiles to show potential employers how well you can manage the public view of yourself to represent a client successfully.

“A college degree is a must,” says Di Maggio. One in public relations, advertising, marketing, or communications could give your career the jump-start it needs.

And don’t thumb your nose at working for pennies—or free. Internships can turn into full-time jobs.

Sealing the deal: your account management adventure

And there you have it, the ins and outs of being an account manager. If you’re turned off by Pete Campbell, don’t worry. It’s a role that combines the art of people-pleasing with the science of business strategy. If you’re the type who gets a buzz from turning client frowns upside down and thrives in the dynamic crossroads of sales, marketing, and customer service, then this might be your calling.

Remember, as an account manager, you’re the bridge between your clients and your agency, a master coordinator and a strategic thinker. Your days will be filled with the challenge of understanding diverse client needs and the satisfaction of meeting them.

For those itching to start this journey, keep honing those interpersonal skills, keep your eyes peeled for learning opportunities, and yes, even those seemingly small internships can be golden tickets to bigger opportunities.

Ready to leap into the world of account management? Why wait? Dive into Mediabistro’s job board for a plethora of media roles that could kickstart or elevate your career. It’s a treasure trove of opportunities waiting for you to explore. Find your next role here.

So, gear up, future account managers! Your adventure in client relations, strategic planning, and business growth awaits. Please go on, make those connections, seal those deals, and let’s see where your account management path takes you!

FAQs on Becoming an Account Manager

1. What is the primary role of an account manager?

An account manager is the critical link between a company and its clients, ensuring client needs are met, relationships are maintained, and the company delivers on its promises. This role involves understanding client objectives, coordinating with sales and marketing teams, designing strategies, handling communications, and monitoring budgets.

2. What skills are essential for an account manager?

Key skills include strong interpersonal abilities (such as empathy and emotional intelligence), keen observation of societal and industry trends, financial management, attention to detail, and availability for client needs, sometimes outside standard business hours. Proactivity and the ability to be a self-starter are also crucial.

3. Who does an account manager report to within a company?

In larger organizations, account managers typically report to an account supervisor or the VP of client services. They may also oversee account executives who assist in managing client relationships.

4. Are there similar positions to account managers in other fields?

Publicists often share similar responsibilities with account managers, especially in managing client relations and media strategies. However, the roles are not interchangeable, with each focusing on different aspects of client service and media engagement.

5. How can someone advance their career as an account manager?

Advancement often depends on interpersonal skills, such as understanding and connecting with people, flexibility, and strong verbal communication. Building a strong personal brand and showcasing your ability to manage public perceptions effectively can also help advance your career.

6. What steps should I take to start a career as an account manager?

Begin with a relevant college degree in public relations, advertising, marketing, or communications. Enhance your social media presence and professional profiles to demonstrate your branding skills. Consider internships, even unpaid ones, as they can lead to full-time employment opportunities.

7. Where can I find job opportunities as an account manager?

Job boards like Mediabistro offer various media-related roles, including account management positions. Networking, maintaining an active professional online presence, and continuously developing your skills can also uncover opportunities in this field.

8. What makes account management a fulfilling career choice?

Account management is a dynamic role in sales, marketing, and customer service. It offers the satisfaction of solving client challenges, the thrill of strategic planning, and the opportunity to build lasting relationships. If you enjoy positively impacting clients and navigating the complexities of business strategy, account management could be an enriching and gratifying career.

]]> Understanding the Copywriter: What They Actually Do https://www.mediabistro.com/climb-the-ladder/what-does-a-copywriter-do/ Mon, 19 Sep 2016 05:54:32 +0000 https://www.mediabistro.com/?p=102603 You’ve always had a way with words, an ability to reel people in with your storytelling. How about using that talent as a copywriter? It sounds like a good idea if we’ve ever heard one. Read on to find out everything there is to know about the job.

What exactly does a copywriter do?

Good copywriting can sell products; great copywriting can make a company.

A copywriter creates clear, compelling copy to sell products and educate and engage consumers, flexing persuasive writing muscle on websites, blog posts, press releases, product descriptions, email blasts and sales letters, print ads, banner advertising, newsletters, white papers, PSAs, social media platforms, including Twitter and Instagram, and other marketing communication vehicles.

Copywriters may also produce internal materials versus external marketing campaigns, drafting internal memos, policies, employer brand material, surveys, etc.

The job description and daily routine may also entail brainstorming concepts and developing storyboards, working with marketing and other creative departments to develop communication strategies, and ensuring consistent brand messaging across print, TV, radio, direct mail, and other communication channels, including voice and tone.

A typical day on the job might include researching a topic online or conducting an interview, figuring out how to convey an idea to a specific audience, writing and editing copy, and finding images to accompany the content, says POP Qs Party Games owner Susan Hawkins, who has more than 25 years of copywriting experience, including several as an SEO copywriter.

What skills are required as a copywriter?

Writing skills, of course. But we’re talking about more than the ability to string together a coherent sentence. “As a professional, you have to know how to write copy that sells to the client’s specific audience, agency or business,” says freelance copywriter Helen Holt of Writing-preneur Copywriting Services.

Grammar, spelling, and punctuation count, too, adds Hawkins. “Know the difference between ‘everyday’ and the phrase ‘every day’; they’re not interchangeable. Spelling can make or break your career.”

The ability to write for any audience and superior research skills are also crucial, as is adhering to deadlines. “If you can’t deliver quality content on a given deadline, you probably won’t make it as a copywriter,” says Hawkins.

Lastly, you must be able to follow directions as a big part of your skill set. This is especially true for freelancers hired to listen to what someone is looking for and execute that vision. “A copywriter’s job is providing deliverables,” says Holt, “custom made to order.”

How important are digital skills?

In a word: very. Writing content is no longer enough. “You have to know how to optimize the content to drive traffic to your client’s website, landing page or blog,” says Holt.

This means keeping current with digital technology, including Google’s algorithm changes, so you know which search engine optimization (SEO) techniques are most effective, she notes.

Who is a copywriter’s boss?

If you’re freelance, you’ll likely report to your client’s marketing director. If you work for an agency or a company, you’ll probably take your cues from an advertising, promotions, or marketing director.

How do I get ahead as a copywriter?

Practice writing and develop a style, advises Hawkins. And for the love of chocolate, don’t ever, ever plagiarize. “You’ll be outed faster than a cheating politician,” she says.

How can someone break into copywriting?

A bachelor’s degree in something like journalism, English or marketing can help, but a powerhouse portfolio filled with an array of samples you created for online copywriting classes or internships or while lending your services to a nonprofit is what will wow potential employers.

The impact of copywriting on branding

A significant part of a copywriter’s role is contributing to a brand’s identity. While marketing executives may set the overarching brand strategy, the copywriter is often responsible for executing this vision through the written word.

Copywriters help define the brand voice, ensuring consistency across all channels. Whether it’s an advertisement, a social media post, or an email campaign, the language used must align with the brand’s personality and objectives. A skilled copywriter can elevate a brand, making it more memorable and relatable to its target audience.

How copywriting has evolved with digital media

The scope of copywriting has expanded significantly with the rise of digital media. Copywriters must now adapt to formats like SEO-friendly articles, video scripts, and even short-form content for platforms like Twitter or TikTok.

This calls for versatility and a deep understanding of how different platforms engage their audiences. The key is to produce content that is well-written and optimized for the platform it’s presented on, ensuring maximum reach and engagement.

How are copywriters paid, and how much?

Copywriting can offer a diverse range of financial prospects. Freelancers often charge per word, per hour, or per project, giving them the flexibility to set their rates.

On the other hand, those employed in agencies or corporations may have a fixed salary with benefits. Glassdoor currently pegs the salary for an average copywriter at about $73,000, but there are a lot of differences based on location and seniority. Entry-level positions often start at a modest pay scale but can quickly progress as one gains experience and expertise.

Specializing in lucrative industries like tech or healthcare can also contribute to higher earnings.

Necessary tools and software for modern copywriting

The modern copywriter must be proficient in various tools beyond just a word processor. Familiarity with content management systems (CMS) like WordPress, SEO tools like SEMrush or Ahrefs, and basic HTML coding can provide a significant advantage.

Additionally, navigating design software like Adobe Photoshop or Canva can be a plus when working in smaller teams with more fluid roles. You may also want to know about “cheaty” AI software systems like Jasper because they are handy in copywriting.

Ongoing learning and development

The industry is always evolving, making continuous learning crucial for career growth. This could mean taking courses on new writing techniques, attending workshops to understand consumer psychology, or staying updated with the latest digital marketing trends.

One of the best ways to continue honing your craft is also through personal blogging. Running your blog can help copywriters refine their voice and hone their technical skills. Though it may be difficult to write during a job that requires heavy writing, blogging can be a great way to stay at the top of your game.

Copywriters should also be open to feedback and continually refine their craft based on performance metrics and audience engagement. Keeping a finger on the pulse of cultural shifts and emerging platforms can provide a competitive edge.

Wrapping up: the copywriter’s journey

So there you have it, word wizards and phrase finessers – a comprehensive lowdown on the exhilarating world of copywriting. It’s a realm where your love for words meets the high-stakes game of marketing; your sentences can make or break a brand, and your voice can echo across a myriad of platforms.

Remember, as a copywriter, you’re not just playing with words; you’re sculpting them into something persuasive, engaging, and utterly unputdownable. Whether you’re crafting a snazzy tweet, a compelling product description, or an SEO-optimized blog post, your words are the silent yet mighty heroes of the marketing world.

Sure, the path may have its share of eye-roll-inducing revisions and “back to the drawing board” moments. But hey, that’s part of the charm! Each word you pen down is a step towards mastering this art. And let’s not forget the thrill of seeing your work out there in the wild – nudging consumer behavior, one well-placed adjective at a time.

So, gear up, future copy czars! Keep sharpening those skills, keep adapting to the digital dance, and most importantly, keep your passion for words burning bright. The world of copywriting awaits your unique flair. Go forth and create copy that doesn’t just sell, but sizzles and soars!

Get started in a new copywriter job role today. Check out our special job board for media jobs.

Additional Resources

Sample Interview Questions for Copywriters

Here’s a set of questions tailored for interviewing potential copywriters, designed to probe their technical abilities and creative and strategic thinking. You can use these as a guide when breaking into the role for interview prep or hiring copywriters as managers.

1. Creative Flair and Writing Skills

  1. Can you describe your creative writing process? – This question aims to understand their approach to crafting copy, from initial concept to final draft.
  2. How do you adapt your writing style to different brands or audiences? – This tests their versatility and ability to switch between different tones and styles.
  3. Could you share an example of a writing project you’re particularly proud of? – Encourages them to showcase their best work and explain why it stands out.

2. Technical Expertise and Adaptability

  1. How do you stay updated with the latest copywriting and digital marketing trends? – Assesses their commitment to ongoing learning and adaptability.
  2. What experience do you have with SEO and how do you integrate it into your writing? – Gauges their understanding of SEO and its application in writing.
  3. Can you discuss a time when you had to write under tight deadlines? How did you manage? – Tests their time management skills and ability to deliver under pressure.

3. Conceptual Thinking and Strategy

  1. How do you create a content strategy for a new brand or product? – Probes their strategic thinking and ability to plan content.
  2. Describe a challenging project where you had to research extensively. How did you go about it? – Looks at their research skills and how they tackle complex subjects.
  3. Can you give an example of how you’ve used storytelling in your copy to engage an audience? – Checks their understanding of storytelling in marketing.

4. Collaboration and Feedback

  1. How do you handle feedback and revisions from clients or team members? – Tests their receptivity to feedback and collaborative skills.
  2. Describe a situation where you had to work closely with a design team. How did you ensure the text and visuals complemented each other? – Explores their ability to work in tandem with other creative professionals.

5. Ethical and Professional Standards

  1. What are your views on ethical considerations in copywriting, such as avoiding misleading content? – Assesses their ethical standards and professionalism.
  2. How do you ensure your copy is creative and aligns with the brand’s guidelines? – Looks at their ability to balance creativity with brand consistency.

6. Personal Insight and Motivation

  1. What inspires you in your writing? – Aims to understand their sources of inspiration and passion for writing.
  2. Where do you see your copywriting career in the next five years? – Sheds light on their career aspirations and commitment to the field.

FAQs on Copywriting

Q: What role does storytelling play in effective copywriting?

A: Storytelling is a crucial element in copywriting as it helps engage the audience, build a narrative around a product or brand, and create an emotional connection with consumers. Effective storytelling in copywriting can elevate mundane information into compelling content that captivates readers.

Q: How significant is understanding consumer psychology for a copywriter?

A: Understanding consumer psychology is immensely important for a copywriter. It involves grasping what motivates consumers, how they think, and what influences their purchasing decisions. This knowledge allows copywriters to craft messages that resonate deeply with the target audience, influencing their perceptions and actions.

Q: Can copywriters specialize in specific industries, and what are the benefits?

A: Yes, copywriters can specialize in specific industries such as technology, healthcare, or finance. Specialization allows them to gain in-depth knowledge of the industry’s language, audience, and challenges, enabling them to produce more relevant and authoritative content, often leading to higher demand and better compensation.

Q: What is the importance of SEO skills in modern Internet copywriting?

A: SEO skills are vital in modern copywriting as they ensure the content is engaging and discoverable by search engines. A copywriter with SEO skills can optimize content with relevant keywords, meta tags, and structure, improving a website’s search engine rankings and visibility.

Q: How does a copywriter balance creativity with the need to adhere to brand guidelines?

A: Balancing creativity and brand guidelines involves understanding the core values and voice of the brand while innovatively conveying the message. Copywriters must be creative within the constraints of the brand’s identity, ensuring consistency and alignment with the overall marketing strategy.

Q: What are the writing challenges for different digital platforms like Twitter or TikTok?

A: Writing for digital platforms like Twitter or TikTok presents challenges such as adapting to varying content formats, character limits, and audience preferences. Copywriters must be versatile and capable of crafting concise, engaging content that fits each platform’s specific requirements, culture, and constraints imposed by graphic design.

Q: How do copywriters measure the effectiveness of their work?

A: Copywriters measure the effectiveness of their work through performance metrics like click-through rates, engagement levels, conversion rates, and SEO rankings. In publishing and traditional media, feedback may come from writers, editors, and customers. Feedback from clients and audience responses also provide valuable insights into the impact of the content.

Q: What are the ethical considerations in copywriting?

A: Ethical considerations in copywriting include avoiding misleading or false information, respecting copyright and intellectual property rights, and maintaining transparency in advertising. Ethical copywriting upholds integrity and trustworthiness, vital for building long-term relationships with audiences.

A: A copywriter can stay updated with evolving digital marketing trends by subscribing to industry newsletters, following thought leaders on social media, attending webinars and workshops, and participating in professional networks and forums dedicated to copywriting and marketing. Continuous learning and adaptability are key.

Q: What is the role of feedback and revision in the copywriting process?

A: Feedback and revision are integral parts of the copywriting process. They involve refining and improving the content based on client or peer reviews, ensuring that the final copy meets the objectives, resonates with the target audience, and aligns with the brand’s voice and strategy.

Q: What is the role of persuasion in effective copywriting?

A: The role of persuasion in effective copywriting is central and multifaceted. Persuasive copywriting aims to influence readers’ behavior or beliefs by appealing to their emotions, logic, or trust. This is achieved through various techniques such as storytelling, compelling language, understanding the audience’s needs and desires, and presenting benefits in a way that resonates with them. Effective persuasive writing often leads the reader towards making a decision, such as purchasing a product, signing up for a service, or adopting a new viewpoint by making a compelling case that aligns with the reader’s interests and values.

]]> 15 Black Content Creators to Follow https://www.mediabistro.com/be-inspired/15-black-content-creators-to-follow/ Wed, 23 Feb 2022 19:16:03 +0000 https://www.mediabistro.com/?p=370941 February is Black History Month, which can be traced back to 1915, when an organization called the ASALH, led by Harvard-educated historian Carter G. Woodson, was formed. By the 1960s, the week had transformed into a full month of celebrations and was signified as a national observance in 1976.

Many organizations, outlets, and creators are honoring this month by supporting Black businesses, using TikTok to learn about it, and brushing up on Black literature.

As Dr. Cornel West said, “If your success is defined as being well adjusted to injustice and well adapted to indifference, then we don’t want successful leaders. We want great leaders who love and respect the people enough to be unbought, unbound, unafraid, and unintimidated to tell the truth.”

To celebrate Black History Month, we highlight some hardworking and artistic content creators who inspire us with their leadership and ability to use their content to connect and inform.

From fashion bloggers to photographers to creative consultants, here are some Black influencers and content creators you should follow.

#1 Michell Clark: Author & Digital Strategist

(@michellcclark)

#2 Tabitha Brown: “World’s Favorite Mom” on TikTok

(@iamtabithabrown)

#3 Christopher Griffin: A “Brooklyn-based Black queer non-binary kween”

(@plantkween)

#4 Ms. Kristine: Plus Size Influencer

(@trendycurvy)

#5 Amber Burns: Freelance Writer, Book Blogger, and Content Creator

(@byamberburns)

#6 Damar Little: Photographer and Graphic Designer

(@damarlittle)

#7 Polly Irungu: Founder of Black Women Photographers

(@pollyirungu)

#8 Nana Agyemang: CEO of EveryStylishGirl

(@itsreallynana)

#9 Sofi at The Odditty

(@the_odditty)

#10 Jaimmy Koroma: Lifestyle Influencer & Art Director

(@jaimmykoroma)

#11 Candace Hampton: Fashion & Beauty Influencer

(@thebeautybeau)

#12 Terrell and Jarius: Content Creators

(@terrell.and.jarius)

#13 Ayana Gabrielle Lage: Blogger

(@ayanagabriellelage)

#14 Janelle Lloyd: Fashion Influencer

(@waityouneedthis)

#15 Donye Taylor: Creative Motivator and Consultant

(@donyetaylor)

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