Infillion MediaMath (original) (raw)
The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Infillion MediaMath defined programmatic once, and now, with Infillion, it’s redefining what an enterprise DSP can be. We've built a platform from the essential building blocks of advertising. Category-defining tech, arranged into customizable components give you exactly what you need and nothing less. No more complex supply chains creating unnecessary hops and waste.
precision
Your workflows. Your data. Your control.
Legacy DSPs lock you into rigid systems. Infillion MediaMath adapts to you. Connect what you have, plug in what you need, and leave the rest behind. Our composable architecture integrates demand, data, creative, and supply through open APIs — delivering a platform that scales the way you work.
- Full control, any way you work: Activate through REST APIs, the Infillion Agent Connector, or direct UI access for complete flexibility
- Run managed, self-serve, or agentic: Switch models instantly as your teams scale, without disrupting campaigns
- Integrate and build freely: Use your own data, logic, and tools to create custom workflows and automations
- Connect everything that matters: Seamlessly plug in identity, data, and measurement partners for end-to-end interoperability
- Built to scale across channels: Seamlessly run campaigns across video, display, audio, and CTV—whether your goal is brand lift or in-store visitation.
INTELLIGENT
See inside the AI that drives every decision.
The Infillion Brain is an intelligent, AI-driven optimization engine that learns and acts in real time — with full transparency. No black boxes. No guesswork. Just clear, actionable insights on what’s driving performance.
- Transparent AI Optimization: Every signal and decision is visible, from bid to budget
- Dynamic Budget Allocation: Shifts spend automatically to what’s working, in-flight
- Integrate and build freely: Use your own data, logic, and tools to create custom workflows and automations
- Signal-Level Insights: Understand which variables move ROI, CPA, and engagement
software solutions
Powered by Infillion’s Real-World Intelligence
Infillion MediaMath is underpinned by XGraph, our privacy-safe identity spine that connects people, households, and behaviors across every screen.
Layer your CRM data, activate lookalikes, and measure performance — all within a unified, cookieless framework.
U.S. individuals mapped deterministically across devices and channels
Opt-in location and survey data
for zero- and first-party precision
Interoperable identity
across UID2, RampID, ID5, and more
Attention that outperforms. Supply that delivers.
Infillion MediaMath gives you instant access to premium, brand-safe inventory across video, CTV, audio, display, and digital out-of-home — all curated for performance, transparency, and quality.
- TrueX guaranteed attention: Proprietary, high-impact format deliver 25–40% higher recall and 2× engagement versus industry norms
- Curated Marketplaces: Purpose-built around verticals, KPIs, and tentpole events for easier activation and proven outcomes
- Award-winning Creative Studio: Access world-class creative as-a-service to build interactive experiences that drive measurable brand and performance results
Better creative deserves smarter distribution.
software solutions
Prove performance,
not proxies.
Infillion MediaMath turns every impression into intelligence — connecting awareness, engagement, and conversion through transparent, real-world measurement.
Arrival:
Footfall attribution powered by Infillion’s first-party location data — see who visits, where, and for how long
Uplift:
Real-time brand lift measured directly within ads through zero-party surveys — no extra tags, no guesswork
Third-party Measurement:
Measure any outcome with trusted partners – from brand lift to sales impact – for a complete, closed-loop view of performance
Log-level Reporting:
Transparent, always-on performance data — updated three times daily for continuous optimization
Build your tech stack, your way
Infillion’s bespoke solutions extend our enterprise technology foundation, enabling retail, commerce media networks, brands, and agencies to leverage our composable adtech infrastructure as their own.
Build AI-ready ecosystems that are interoperable, transparent, and fully customizable, while gaining full control over your data, identity, and monetization strategy to drive innovation and future-proof your growth.