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Motive designed and executed Mel Gibson’s grass-roots marketing campaign for The Passion of the Christ, one of the most successful movie campaigns ever.

Motive is a marketing and content creation company focused on serving niche audiences, particularly the faith and family community.

For our work on The Passion of the Christ, Motive was named a Top 50 Marketer of the year by Ad Age magazine, who called the campaign “a textbook study in both high-profile and below-the-radar marketing” Motive has subsequently managed major grass roots marketing campaigns for movies like Bob Zemeckis’ The Polar Express, Disney’s The Chronicles of Narnia, Stallone’s Rocky Balboa, Sony’s Heaven is for Real, Lionsgate’s The Shack, Clint Eastwood’s 1517 to Paris, and many others.

We also ran the grass roots marketing for the record-breaking miniseries The Bible and the hit feature film Son of God. Recent projects include Warner Bros’ Just Mercy starring Jamie Foxx, Michael B Jordan and Brie Larson, and we’re currently in development to produce and market the “Transcendents” TV series, and a slate of other feature films. Movies we’ve helped market have gone on to generate over $2.5 billion in international box office, and we’ve worked on six of the top 10 highest grossing faith-based movies. We’ve also marketed music, websites, and three books that have become #1 bestsellers.

Motive’s strategies are based on a system of highly effective marketing “formulas” that connect with consumers at a deeper, cause-based level. Our goal is “To Serve, Not Sell”.

PAUL LAUER, Motive Entertainment Founder

The Don Kylne &amp Co. Time Master comes in three different versions, all with color combinations reminiscent of cars from the fifties and named as such. There is the “Zagato Blue” you see here, with blue and white/silver dial and brown strap, the “Gullwing Cream” has a cream and white/silver dial with a grey strap and the “Vantage Grey” has a dark grey with white/silver dial and a grey strap.

As founder and CEO of Motive Entertainment, Paul has managed the record-breaking grassroots marketing campaigns for Passion, Narnia, Son of God and others, which collectively generated over $2.4 billion in global revenues. Paul is frequently tapped to reach and mobilize huge “niche” audiences. Before founding Motive, he launched the successful YOU! Magazine for teens, co-wrote books, hosted radio and TV shows, produced the World Youth Day Music Festival for over 100,000 young people (Denver, 1993), produced documentary television, and worked with numerous celebrities and sports stars. Paul has appeared on CNN, Fox, and TBN, and in over 50 newspapers and magazines, including the New York Times, the Los Angeles Times, and the Wall Street Journal.