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Nutella® enjoy every bit

INITIATIVES

PRODUCTS

Recipes

• Nutella® No Bake Cheesecake Recipe
• Nutella® Cream Puffs Recipe

OUR RESPONSIBILITY

INSIDE NUTELLA®

Ingredients

7 quality ingredients, that's all.
Nutella® unmistakable recipe is the same worldwide. It is made by combining 7 carefully selected quality ingredients, ensuring its smooth creaminess and intense flavour.

Cocoa

Palm Oil

Hazelnuts

Milk

INSIDE NUTELLA®

Our Heritage

Do you know the history of Nutella®‘s signature recipe and unmistakable taste?

NUTELLA STORE

Stories

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  What world would it be without Nutella?
  The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.
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  Nutella&Bread
  The magic of “Bread and Nutella®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.
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  Iconic at the center, growing all around
  Nutella® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.
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  Assouline (2026)
  Luxury publisher Assouline has released a stunning new volume dedicated to Nutella®, a must-have for fans of the brand and lovers of design alike.
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