PanaGenius- Bridging the Culture, Shaping New Narratives (original) (raw)
PanaGenius is the leading digital publisher for Black-Americans with foreign-born roots**.** We connect, inform, amplify, and empower a new generation of audiences who embody the rich cultural diversity and experiences of today’s global Black community.
Brands can no longer afford to overlook the dynamic and high-value Black-foreign born consumer segment. As drivers of growth within the African-American population, their influence is expanding rapidly. PanaGenius is poised to unlock significant value for brands, by helping them connect in an authentic and culturally relevant way.
Co-Founder - PanaGenius
It was powerful to see so many Black professionals across different industries. You had folks from tech, finance, law, healthcare…never before have I been to a conference like BlackStars! The synergy was amazing, talk about opportunities for client development, networking, partnerships- it was amazing!
Sandra Babu-Boateng Co-Founder - PanaGenius
Our Audience
We speak to a young, educated, savvy, and culturally-engaged audience between the ages of 18 and 55.
Why They Matter
- Rapid Growth: Foreign-born Blacks and their descendants will account for nearly 65% of the growth of the African-American population by 2060.
- High Educational Attainment: They are one of the most educated groups in the country, with over 50% having a bachelor’s or advanced degree.
- HHI: Our audience have a median HHI of $107,000, nearly 30,000 more than the national average.
Our Brands
Our flagship brand offering insightful coverage of black news, culture, history, business and lifestyle.
Offers readers information, tools, and resources for life and career success, with a focus on business, tech, entrepreneurship, and leadership.
Our entertainment platform providing coverage of global black music, arts, film, sports, and culture.
Our Ad Network bringing the full scale of the Afro-Diaspora audience to brands across a variety of trusted platforms.
OUR SOLUTIONS
- Digital Advertising: We distribute creative assets across our digital ecosystem, which includes banner ads, pre-roll video, newsletter, and social.
- Events & Audience Activation: We offer a suite of meaningful live events, from conferences to concerns and virtual gatherings that inspire authentic engagement and foster brand loyalty.
- Media: We seamlessly integrate your brand into dynamic video programming, including shows, interviews, and podcasts.
Our Partners
Past & Present
Leading brands trust us because we consistently deliver measurable results and drive real business outcomes.