Bayesian Statistics and Marketing - perossiucla (original) (raw)
John Wiley and Sons, December 2005 Order from John Wiley and Sons Order from Amazon Table of Contents Errata |
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bayesm, an R package to implement models and methods in this book is now available on CRAN.
bayesm contains datasets and code to implement many of the models in chapters 1-7 of BSM. Additional data and code for the case studies is given below:
CS 1: A Choice Model for Package Goods
xdata
ydata
run model (R)
MCMC implementation (R)
CS 2: Modeling Interdependent Consumer Preferences
simulated data
actual data
run model on simulated data (R)
run model on actual data (R)
MCMC implementation (R)CS 3: Overcoming Scale Usage Heterogeneity
rscaleUsage implements MCMC for this model.See also dataset customerSat
CS 4: A Choice Model with Conjunctive Screening Rules
data
camatt3.txt
camchoice.txt
camdesign.txt
tindex.txt
run model (R)
MCMC implementation (R) / dll / C codeCS 5: Demand for Variety