Attribution (original) (raw)

**How does Foursquare measure in-store visits?

Our ability to precisely measure a store visit in the physical world is made possible by our comprehensive Places dataset, our superior Stop Detection technology, and our proprietary Snap-to-Place algorithm trained on ground truth generated from our consumer apps. We process GPS pings from a combination of 1st party and carefully vetted 3rd party sources for consumers’ control over the data collected and apply our proprietary models to generate visits.

One great example is a campaign we ran with a national quick-service restaurant chain. Their goal was to drive visits from younger consumers using mobile in-app ads that offered a $1 sandwich discount. We tracked who was exposed to the ad and who later visited one of their stores. The results? A 23% lift in in-store visits among exposed users versus the control group. Even better, we uncovered insights showing the campaign performed best in urban areas during lunchtime—helping the brand refine their strategy moving forward.

**What media channels can Foursquare measure?

Foursquare has the most sophisticated integrated data and technology across the marketing ecosystem and the largest media partnerships footprint by a wide margin: 550+ preferred and exclusive partnerships across top media platforms including Snapchat, The Trade Desk, TikTok, Pandora, Spotify, Roku, Vistar, and Yelp.

Partnerships across all leading DMPs, All leading DSPs, leading publishers, leading social media players, and leading CTV and OOH

Foursquare measures all media channels & social networks, and have developed advanced integrations with partners to provide unique features you can only achieve with Foursquare such as:

– Measurement results by influencer on social partners like Snapchat
– Automated integration with Spotify to allow desktop home, in-car audio measurement
– Real-time, location-driven Attribution for OOH with automated ingestion of proof of play/spot logs, allowing for incremental lift.

**How does Foursquare compare to other attribution providers?

With over 15 years in the location technology industry, Foursquare stands out from other attribution providers through our unmatched expertise in location data and highly accurate Places dataset. Our proprietary location intelligence allows us to measure in-store visits and sales impact with precision, connecting them directly to ad exposure. This means we can provide brands with a clear, reliable view of how their media campaigns drive real-world results.

Unlike other platforms that often rely on less precise location signals, our data is curated and verified at the venue level, minimizing errors and giving advertisers confidence in the campaign metrics we provide. We offer omnichannel attribution that captures the full customer journey, combining online engagement with offline visits. Plus, we provide rich insights into consumer behavior, sales impact and competitive foot traffic, which help brands optimize their campaigns more effectively.

We work with over 550+ publishing partners and hundreds of agencies worldwide, which allows us to deliver attribution solutions at scale and integrate seamlessly into advertisers’ marketing ecosystems. Our combination of precise location data, advanced attribution technology, and a broad network of partners and agencies sets us apart, helping brands connect their digital marketing efforts to real-world business outcomes.