Database Marketing Glossary Term (original) (raw)

Glossary of Printing Terms 1ABCDEFGHIJKLMNOPQRSTUVWXYZ Database Marketing The use of computer files containing data such as names, addresses, marital status, age, needs and other relevant facts to market a specific product or service to prospective customers. Sometimes referred to as target marketing, it allows for targeting of the audience in order to improve respones rates. Additional search results for: Database MarketingglossaryOpen Database Connectivity (ODBC)One to One MarketingDatabase PublishingDatabase Management System (DBMS)Database Print Glossary Term Email Glossary Term