RS Public Company Limited or RS Group is the entertainment pioneer in Thailand who has been inspiring the industry and the public since 1982. It has been recognized as the country's most successful icon in the music industry.
The company has become the leading creator of the entertainment industry, TV series, and variety programs. It also secures and manages broadcasting rights of international sports programs. In addition, RS Group continues to differentiate itself. By blending its entertainment and commerce businesses together, ‘Entertainmerce’ business model was created, turning audience and listeners into customer, leading to the introduction of products and services that bring superior customer experience for all aspects of living
With our commitment to ceaseless innovation and ability to overcome various disruptions, RS Group is considered a case study in corporate transformation and emerges as the frontrunner in the fast-changing business world. We take pride in being more than inspirational entertainment and media and delivering happiness to all aspects of living through our products, entertainment and other services - all of which aims to be truly ‘Life Enriching’ for all.
Today, RS Group is listed in the commercial business category on the stock Exchange of Thailand, operating an end-to-end business that leverages the key strengths of all business together for consistent mutual benefits and growth
Our Milestones
2024
2024
RS Mall rebranded to 'RS Mall X,' revolutionizing its business model to boost its social commerce under MCN model. Meanwhile, RS Group's pet retail business 'PET ALL MY LOVE' joined hands with Bangchak Corporation to expand the pet shop locations under the concept 'Love-Centric Experience' in Bangchak Unique Design Stations, targeting to open 50 branches nationwide in three years.
2023
2023
A remarkable year of parallel growth where RS fully returned to fire up Thailand's music industry by establishing a joint venture with Universal Music Group (UMG), the world's top music company. Concurrently, the commerce business executed various M&As and invested in HATO Group, Thailand's leading premium pet wellness business.
2022
2022
RS acquired Unilever Life Direct Sales business and established RS Connect to expand and strengthen the commerce business ecosystem. RS also launched Popcoin, a smart marketing platform, to enable seamless operations between commerce and entertainment businesses.
2021
2021
M&A and JV are RS Group's key strategies in 2021. Via a partnership arm, RSX, the company explores fast-growing sectors with goals of value synergy and exponential growth. On the other hand, Lifestar taps the mass product market with star brands: well u.
2020
2020
A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.
2019
2019
RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.
2018
2018
The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.
2017
2017
A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.
2016
2016
RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.
2014
2014
Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.
2013
2013
Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born.
2009
2009
RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.
2007
2007
The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.
2003
2003
RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.
1999
1999
RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.
1997
1997
Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.
1995
1995
RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.
1992
1992
The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.
1982
1982
RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.
1976
1976
The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment.