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The biggest takeaway TVB Chief Research Officer Hadassa Gerber has to share? Broadcast TV reaches 91% of streamers … even those who subscribe without ads!

As tragedy struck Los Angeles, residents turned to local journalists — on TV, radio and online — to stay informed. As stations went with wall-to-wall coverage, they saw their normal viewership double and even triple in some cases, especially has the fires began to quickly spread into neighborhoods in the early evening

News Press & Gazette’s KTVZ, the NBC affiliate serving Bend, Ore., has named Gregory Deffenbaugh the station’s new news director. Deffenbaugh brings a wealth of experience, having most recently served as news director of WREX Rockford, Ill.

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