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Strategic Targeting Opportunities

To ensure that your advertising resonates with the audience that's right for you, McClatchy offers a variety of strategic targeting opportunities. This encompasses everything from Content-Based and Consumption-Based Audiences to Demographic-Based Targeting, leveraging first and third-party data integration for precision marketing campaigns​​.

Site & Section Targeting You can run your ads across all McClatchy properties, on specific sites, or even down to the section or page level.

Geographic Targeting Target audiences based on country, state, DMA, or county.

Demographic Personas Refine your audience using parameters like age, gender, household income, and homeownership details.

Content Consumption Patterns Reach audiences interested in specific topics, such as business, health, senior living, and sports.

1st and 3rd Party Data Leverage data from subscriber behaviors, content consumption, and reader frequency.