J. Walter Thompson Company. Bertram Metter papers, 1908-2008 | WorldCat.org (original) (raw)

Summary:The collection includes correspondence, writings, newspaper and magazine clippings, sheet music, printed materials, photographs, and photostats, that document Metter's career in advertising and marketing, as a copywriter, creative director, and Vice Chairman at J. Walter Thompson USA (JWT). The collection provides a record of Metter's early work for the Ford Motor Company's direct marketing operation, and other roles on the Ford account (Metter directed print and television promotion for Ford and participated in the launch of several new car models). The collection also documents Metter's work for clients including the Pepsi-Cola Company (Mexico) and Liggett & Myers Tobacco Company. The collection also contains materials related to Metter's later work as a consultant and author, including drafts of an unpublished book manuscript entitled Breaking the Rules at J. Walter Thompson, a chronicle of his career at JWT. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History