BTYD: Implementing BTYD Models with the Log Sum Exp Patch (original) (raw)
Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
Version: | 2.4.3 |
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Depends: | R (≥ 3.5), hypergeo, optimx, dplyr |
Imports: | Matrix |
Suggests: | knitr, rmarkdown |
Published: | 2021-11-17 |
DOI: | 10.32614/CRAN.package.BTYD |
Author: | Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader [ctb], Elea McDonnell Feit [ctb], Daniel McCarthy [aut, ctb], Bruce Hardie [ctb], Arun Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb], Gabi Huiber [ctb, cre] |
Maintainer: | Gabi Huiber |
BugReports: | https://github.com/ghuiber/BTYD/issues |
License: | GPL-3 |
NeedsCompilation: | no |
Materials: | README NEWS |
CRAN checks: | BTYD results |
Documentation:
Downloads:
Reverse dependencies:
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