doi:10.1007/978-0-387-72579-6_12>.">

rfm: Recency, Frequency and Monetary Value Analysis (original) (raw)

Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.

Version: 0.3.0
Depends: R (≥ 3.2)
Imports: dplyr, ggplot2, magrittr, RColorBrewer, rlang, scales, stats, treemapify, utils, xplorerr
Suggests: cli, covr, DT, gganimate, gifski, kableExtra, knitr, png, plotly, rmarkdown, rmdformats, testthat (≥ 3.0.0), vdiffr
Published: 2024-02-26
DOI: 10.32614/CRAN.package.rfm
Author: Aravind Hebbali ORCID iD [aut, cre]
Maintainer: Aravind Hebbali <hebbali.aravind at gmail.com>
BugReports: https://github.com/rsquaredacademy/rfm/issues
License: MIT + file
URL: https://github.com/rsquaredacademy/rfm,https://rfm.rsquaredacademy.com/
NeedsCompilation: no
Materials: README, NEWS
CRAN checks: rfm results

Documentation:

Downloads:

Reverse dependencies:

Linking:

Please use the canonical formhttps://CRAN.R-project.org/package=rfmto link to this page.