Good Grooming-The secret shopping life of men (original) (raw)
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Reprinted at www.beautyworlds.com with permission: December 2003
Good Grooming: The secret shopping life of men
(NC)-You rarely see men browsing the beauty aisles. But make no mistake: they are there. 
Men will call them the "good grooming" aisles - and since it is true that male vanity hasn't run this rampant since Michelangelo's David gave a lot of Florentines an insecurity complex - products like hair colour, moisturizers and fragrances have been disappearing in a kind of quiet phenomenon. These goods are purchased by men and of course by women, for their men.
So, if you have been wondering whether your date was born looking so good, here is some insider scoop from hair care leader Procter & Gamble, who report that men's hair colours, like Natural Instincts for Men, are becoming increasingly popular:
. Men around the world spend $13.5 billion a year on cosmetic products.
. Close to 10 million men use hair colour - a number that grew by 8% in 2002.
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. Hair colour is just as popular with the young Gen-Xers - who like to bleach their hair in a fashion-forward frenzy - as it is with the Baby Boomer gang who are using hair colour to blend away the grey.
. Facial hair is getting the colour treatment too. Look for products like Clairol's Men's Choice to gently colour even tough beard hair.
"Some men are a little scared to use hair colour, or don't want to take the time", says Sarah Kemp, spokesperson for Clairol, "but with a product like Natural Instincts For Men, it takes just 10 minutes to colour hair. Natural Instincts has a gentle, ammonia-free formula with a complex of vitamin E, proteins, and aloe. It lasts four to six weeks and washes out gradually so there are no telltale roots."
-Copyright News Canada
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