Brand Resource Center | Guidance - APIs (original) (raw)

APIs

Use of our brand elements (such as our product names and logos) by developers is dictated by our Google APIs Terms of Service, as well as by any additional terms of service for the specific API you’re using. You’ll need to follow the guidelines here and in any related documentation, so read on.

How the use of Google Translate API is cited on Twitter.

Do you need to submit a request?

You don’t need our permission to reference how your application interacts with our product, as long as you follow the guidelines found on this page and in any related documentation. These guidelines apply to all uses of Google brand elements (our products, logos, and trademarks) in apps or products using our APIs.

Naming your app/product

The name of your app, product, or company should be wholly your own. Don’t use any Google product names as part of your name, and don’t modify any of our trademarks.

Describing your app or product

You’re welcome to say that your app works with, works for, uses, or was built with the Google product or service that you used.

Be precise and detailed when talking about how our products work together. And be honest about the level of integration, interaction, or compatibility of your product with ours. Don’t use any Google product names as a verb, in possessive form, or in a way that could imply Google’s sponsorship, affiliation, or endorsement.

Designing your logo or icon

Your product logo or icon should be wholly your own. Don’t use any Google product icons, logos, or trademarks as part of your icon or logo.

Using our names or icons

If your app or product integrates with a Google product, you may include the name or icon of the Google product to accurately refer to the product. When doing so, please follow these rules.

Using Google product names

Advertising guidelines

You may use our product names or icons in your marketing materials, such as websites, social media posts, or display ads, in order to reference how your app interacts with our products.

You don’t need to request permission to use these elements in your materials as long as you follow the guidelines on this page and in our Brand elements section. Our trademark rules and terms also apply.

There may be certain restrictions around using our trademarks in Google Ads text. Refer to our Advertising Policies help page for more information, or reach out to your Google contact or customer service to request that your Ads account be granted approval to use the relevant trademark in your ad text.

Using screenshots

You may use standard, unaltered screenshots of Google products and services for illustrative or informative purposes related to your app or service.

For example, if you’re showing how to set up your app to connect to a Google service, you may use screenshots of the relevant Google product in your materials, such as websites, videos, advertisements, or documentation.

You may make light annotations on such screenshots to make directions clear to the user, but please don’t add or change any other elements.

Legal attribution

Using our elements is okay, but make sure to attribute that they came from Google.

If you’re using our trademarks, please include a legal line in the footer or other appropriate area of your product, website, or other materials:

[Product name] is a trademark of Google LLC.

Refer to our Trademark List for the proper names of our trademarks.

Further resources

Need more help or product-specific guidelines?

Not what you need?

View all of our guidance on using Google brand elements