Dr. Rashmi Mishra | University of Technology and Applied Sciences Al Musannah (original) (raw)

Papers by Dr. Rashmi Mishra

Pakistan Journal of Life and Social Sciences, 2024

As artificial intelligence continues to shape education, it is essential to integrate tools like ... more As artificial intelligence continues to shape education, it is essential to integrate tools like chatbots into the classroom. The interest in using chatbots is quite visible due to the popularity of information technology, which gave rise to technology-based education. It is not enough for the faculty to only use the technology; moreover, knowing how efficiently it is used to deliver effective learning outcomes is important. Many studies have been done on chatbot integration in the education domain. However, scant studies have been done on the faculty-specific knowledge dimension and its effect on efficient chatbot integration in education. In our study, we explore the role of faculty knowledge dimensions in the positive integration of chatbots in educational settings, focusing on the relationship between various faculty knowledge domains, Technological Knowledge, Pedagogical Knowledge, and Content Knowledge, and how technology acceptance and the ability to synergize with digital tools influence the teaching and learning process with the effective integration of the AI chatbot in Higher education Institutions. We have collected data from 254 faculty members through a structured questionnaire with a snowball sampling method. A linear regression analysis is used to study the relationships between various faculty knowledge dimensions and the effectiveness of chatbot integration in education. We found that technological skills and a willingness to embrace digital tools are key success factors. Our study findings highlight the need for universities to invest in targeted professional development programs that improve faculty’s technological expertise and encourage the collective use of digital tools in education that help educators build their technological skills and confidence. By doing so, institutions can ensure that digital tools like chatbots are used effectively to enhance teaching and learning. Future research could expand to identify why faculty with higher content knowledge view AI chatbots as less effective and develop strategies to solve this issue.

Asian Journal of Education and Social Studies, 2024

This research explores the evolving role of consumer protection laws for enhancing market fairnes... more This research explores the evolving role of consumer protection laws for enhancing market fairness, accountability, and transparency (FAT) to facilitate informed consumer decision-making within the digital economy. Exploring international standards by The United Nations Guidelines for Consumer Protection (UNGCP), the Organisation for Economic Cooperation and Development (OECD), and the United Nations on Trade and Development (UNCTAD), as well as regional initiatives like the European Commission's, the study investigates circular economy principles for consumer resilience and marginalized groups such as low-income populations and rural communities. Utilizing a normative and exploratory research approach, data is gathered from global policy documents and scholarly sources. Comparative qualitative analysis is conducted to identify standard practices. The significance of adopting consumer protection frameworks to study the intricacies of digital transactions and environmental sustainability and its impact on consumer protection law, which will help citizens make informed decisions. This study highlights innovative strategies, such as the OECD's guidelines for e-commerce and national policies promoting circular economy principles. By exploring case studies from countries like Germany, the Netherlands, China, Japan, India and Oman for circular economy practices and Sweden, the United States, Armenia, Australia and Oman for financial sector improvements, the research provides the framework for improving consumer protection policies globally.

World Journal of Advanced Research and Reviews: an International ISSN Approved Journal, 2024

This research explores the integration of AI chatbots in higher education, examining their impact... more This research explores the integration of AI chatbots in higher education, examining their impact on teaching practices, learning outcomes and student engagement. AI's ability to predict and adapt offers transformative potential for educational environments, shifting skill demands and enhancing accessibility. Using the Technological Pedagogical Content Knowledge (TPACK) framework, we assess the integration of AI tools by educators. At the same time, the Technology Acceptance Model (TAM) gauges teacher's perceptions and Constructivist Learning Theory (CLT) explores AI's support for interactive, student-centered learning. Our developed framework includes the roles and responsibilities of human educators and AI chatbots, strategies for maximizing educational benefits and addressing challenges and best practices for fostering human-AI partnerships and promoting inclusivity. The findings reveal that AI chatbots can significantly reduce administrative burdens on educators, offer personalized learning experiences, and enhance realtime feedback. This study underscores the importance of teacher training and ethical considerations in AI integration. Ultimately, we aim to contribute to the effective integration of AI in education, promoting a balanced synergy between human and technological efforts to enhance educational practices.

World Journal of Advanced Research and Reviews: an International ISSN Approved Journal, 2024

Digital content marketing is vital in shaping consumer behavior, particularly within the tech gad... more Digital content marketing is vital in shaping consumer behavior, particularly within the tech gadget industry. This study investigates how content marketing strategies, content preferences, social media usage and consumer engagement influence purchasing decisions. Data was collected using the mall intercept method from 215 respondents at Al Seeb City Center Mall in Muscat, Oman. The findings reveal that consumers prefer engaging and accurate content, which builds trust in products. Reviews are more influential than blogs and emails, as the latter often contain sponsored content. Many consumers still value first-hand in-store experiences, especially for significant, infrequent purchases like tech gadgets. YouTube and Instagram exhibit higher consumer engagement on social media than Twitter and Facebook. The methodology includes an estimated equation where decision-making (DSM) is modeled as a function of content marketing strategies (CMS), consumer engagement with content (CEC), content preference (CP), and social media (SM). Regression analysis indicates that content marketing strategies are less significant than content engagement and quality, which build trust and drive consumers toward purchasing decisions. These findings underscore the importance of strategic content marketing and emphasize the need for marketers to focus on creating trustworthy and engaging content to influence consumer decisions in the tech gadget market effectively.

IJMRAP, 2024

This research explores the interplay of female student's perceptions, societal norms, resource ac... more This research explores the interplay of female student's perceptions, societal norms, resource accessibility, and institutional support in shaping female student's entrepreneurial attitudes and intentions. Employing a convenient sampling method, a validated questionnaire was administered to a cohort of female students, capturing dimensions related to the viability of entrepreneurship, societal norms, resource availability, mentorship, and educational institution support. A Cronbach's alpha analysis confirmed the internal reliability of the questionnaire. This study contributes empirically and theoretically by uncovering influential entrepreneurial attitudes and intentions determinants. The findings confirm the importance of fostering a perception of entrepreneurship as a viable career option and the significance of support mechanisms, including resources and mentorship. The positive influence of societal norms challenges established gender-role assumptions. Acknowledging limitations in sample diversity and the cross-sectional design, this study calls for longitudinal and qualitative investigations to provide more comprehensive insights.

International Journal for Research in Engineering Application & Management (IJREAM), 2024

The present study examines the outcomes of Digital Transformation adoption in Uttar Pradesh organ... more The present study examines the outcomes of Digital Transformation adoption in Uttar Pradesh organized retailing regarding the sector's growth, and operational efficiency. It focuses on the transition from necessity-driven consumer preferences to aspiration-driven, along with the impact of Digital Transformation on eight pillars for retail success, which are sales, stock, staff, space, margins, customers, expenses, and suppliers. Furthermore, the study takes an integrated approach to identify the adoption trends of Digital Transformation (DT) in Uttar Pradesh's organized retailing, including the associated regulations and market environment, based on primary sources like surveys and interviews. The results show that digital transformation (DT) reshapes customer behavior towards lifestyle-based categories, mainly for affluent populations. Digital Transformation (DT) offers strategic advantages such as increased efficiency and collaboration. Despite ongoing coordination problems, Digital Transformation (DT) reduces retail variability. It boosts profitability, as shown by the strong positive correlations between the Digital Transformation (DT) application and retail performance measures. The practical consequences involve maximizing profits through Digital Transformation (DT) strategy optimization, and legislators can increase industrial competitiveness by creating frameworks that facilitate the adoption of Digital Transformation (DT). Socially proactive strategies prioritizing resilient human capital and effective leadership are necessary to integrate Digital Transformation successfully. Future studies should examine data mining techniques and cybersecurity issues to prioritize employee welfare in the changing retail environment.

This research explores the interplay of female student's perceptions, societal norms, resource ac... more This research explores the interplay of female student's perceptions, societal norms, resource accessibility, and institutional support in shaping female student's entrepreneurial attitudes and intentions. Employing a convenient sampling method, a validated questionnaire was administered to a cohort of female students, capturing dimensions related to the viability of entrepreneurship, societal norms, resource availability, mentorship, and educational institution support. A Cronbach's alpha analysis confirmed the internal reliability of the questionnaire. This study contributes empirically and theoretically by uncovering influential entrepreneurial attitudes and intentions determinants. The findings confirm the importance of fostering a perception of entrepreneurship as a viable career option and the significance of support mechanisms, including resources and mentorship. The positive influence of societal norms challenges established gender-role assumptions. Acknowledging limitations in sample diversity and the cross-sectional design, this study calls for longitudinal and qualitative investigations to provide more comprehensive insights.

This study explores the social impact of technology integration in education through Social Impac... more This study explores the social impact of technology integration in education through Social Impact Assessment (SIA). SIA originated in the 1970s and has evolved to include various social and economic aspects, particularly education. Interpretivist methodology and SWOT analysis highlight technology's positive and negative effects in the educational sector. Positively, technology enhances learning outcomes, ensures equitable access, promotes social cohesion, and facilitates lifelong learning. It also supports teacher development and makes learning materials more accessible. On the other hand, challenges include increased academic misconduct, ethical dilemmas involving AI, digital divides in socioeconomic sectors, and the vast nature of digital content. This paper highlights the need for specific educational policies and interventions by recognizing the diverse impacts of technological advancements in different academic environments.

International Journal of Multidisciplinary Research and Publications, 2024

This research explores the intricate interplay of perceptions, societal norms, resource accessibi... more This research explores the intricate interplay of perceptions, societal norms, resource accessibility, and institutional support in shaping female student's entrepreneurial attitudes and intentions. Employing a convenient sampling method, a meticulously validated questionnaire was administered to a cohort of 100 female students, capturing dimensions related to the viability of entrepreneurship, societal norms, resource availability, mentorship, and educational institution support. A Cronbach's alpha analysis confirmed the internal reliability of the questionnaire. This study contributes empirically and theoretically by uncovering influential entrepreneurial attitudes and intentions determinants. The findings substantiate the importance of fostering a perception of entrepreneurship as a viable career option and the significance of support mechanisms, including resources and mentorship. The positive influence of societal norms challenges established genderrole assumptions. Acknowledging limitations in sample diversity and the cross-sectional design, this study calls for longitudinal and qualitative investigations to provide more comprehensive insights.

International Journal of All Research Education and Scientific Methods (IJARESM),, 2024

The study surveyed faculty across various disciplines and experience levels using a mixed-method ... more The study surveyed faculty across various disciplines and experience levels using a mixed-method approach, showing significant insights into their perceptions, methods, and challenges towards Academic Integrity. The findings indicate a high awareness of academic dishonesty, with most university students reportedly engaging in such acts. Faculty employ diverse strategies to combat academic dishonesty, including syllabus integrity expectations, ethical dialogues, and varied assessment formats. However, challenges like the influence of the digital environment, online learning issues, and student pressure persist. The study highlights the need for institutional policies and faculty development programs emphasizing ethical conduct and practical engagement in academic integrity. Recommendations include enhancing syllabus communication, engaging in ethical dialogues, and using varied assessment formats and teaching learning method along with the modification in pedagogies. The study aligns with Aristotle's virtue ethics, advocating for the development of moral virtues through practical engagements. Key findings highlight the role of Ethical Artificial Intelligence (AI) literacy in addressing Artificial Intelligence (AI)driven academic dishonesty, suggesting the importance of Artificial Intelligence (AI) monitoring tools and Ethical Education.

International Journal for Multidisciplinary Research (IJFMR), 2024

This study explores the social impact of technology integration in education through Social Impac... more This study explores the social impact of technology integration in education through Social Impact Assessment (SIA). SIA originated in the 1970s and has evolved to include various social and economic aspects, particularly education. Interpretivist methodology and SWOT analysis highlight technology's positive and negative effects in the educational sector. Positively, technology enhances learning outcomes, ensures equitable access, promotes social cohesion, and facilitates lifelong learning. It also supports teacher development and makes learning materials more accessible. On the other hand, challenges include increased academic misconduct, ethical dilemmas involving AI, digital divides in socioeconomic sectors, and the vast nature of digital content. This paper highlights the need for specific educational policies and interventions by recognizing the diverse impacts of technological advancements in different academic environments.

JBP-International Journal of Professional Business Review, 2023

Purpose: This study is aimed at supply chain resilience and quality management, which are crit... more Purpose: This study is aimed at supply chain resilience and quality management, which are critical in today's volatile global economy marked by various disruptions. The focus is on how these traditionally separate disciplines can be combined to enhance organizational performance.
Theoretical framework: The theoretical framework revolves around the concepts of supply chain resilience, which includes elements like proactive risk assessment, adaptability, collaborative networks, strategic redundancies, and quality management principles. The research scrutinizes their interplay, revealing significant overlap and implications for organizational outcomes.
Design/Methodology/Approach: An exploratory case study approach forms the core methodology, primarily utilizing secondary data to gain insights into real-world scenarios. This approach enables a deep understanding of the critical factors influencing supply chain resilience and the impact of quality management concepts on customer satisfaction and product/service quality in supply chain processes. The questionnaire is distributed to get insights into the company's practices.
Findings: The findings indicate that integrating supply chain resilience with quality management leads to more sustained and improved organizational outcomes. A resilient supply chain is quicker to recover from disruptions, minimizing financial impacts. Concurrently, a steadfast focus on quality ensures customer satisfaction and loyalty. This integration offers synergistic benefits, contributing to operational efficiency, market competitiveness, and a more substantial brand reputation.
Research, Practical & Social implications: The study provides insights into critical factors of supply chain resilience and their interconnections with quality management concepts. These insights can inform strategies for enhancing resilience and quality management in supply chains. Practically, the study offers a guide for organizations to adopt a unified approach that optimizes supply chain resilience and quality management. This approach is particularly relevant for organizations seeking to improve operational efficiency and customer satisfaction through better risk management and quality assurance processes. Socially, the study highlights the importance of resilient and high-quality supply chains in today’s business landscape by maintaining Sustainable Developmental Goals.
Originality/Value: This research highlights how resilience, characterized by adaptability and robust recovery in disruptive scenarios, and stringent quality management, crucial for meeting customer expectations, are fundamental in modern supply chains. The study emphasizes the importance of a risk management culture and the role of digital technologies in enhancing supply chain resilience, underscoring their vital contributions during crises like the COVID-19 pandemic. Thus, this work offers valuable insights into achieving more resilient and high-quality supply chains in today's challenging business environment through the integration of Quality Management Tools

International Journal of New Technology and Research (IJNTR), 2017

Ethics is defined as the discipline dealing with what is good, what is bad and what is a moral du... more Ethics is defined as the discipline dealing with what is good, what is bad and what is a moral duty and obligation? Ethics in organization deal with behavior of people that to an educational environment and by the body corporate with respect to ethical issues in public interest. The main sources of ethical behavior are values & goals. Now a day's in organization principle codes such as ethical code, enforcement, and communication system are not followed well. Developing an ethical environment is a long term process in business it is not only a social responsibility but also an asset which have their own return in financial and non-financial terms. Recently have seen an increasing stress on the need tomonitor and manage educators, and hold them to account for ethics. Learning outcomes can be valuableif properly used, they have been misappropriated and adoptedwidely at all levels within the education system to facilitatethe managerial process. Theclaim that they can be made precise by being written with aprescribed vocabulary of special descriptors so as to serveas objective, measurable devices for monitoring performance,is fundamentally mistaken, and they may be damaging to educationwhen used in this way. The people are taking buyer and seller relationship in teacher and student role. That is the reason it has taken the shape of teaching organization rather than temple of olden time.

International Journal for Multidisciplinary Research, 2023

Digital Finance and Green Innovation are the two significant areas required for sustainable devel... more Digital Finance and Green Innovation are the two significant areas required for sustainable development. This bibliometric analysis highlighted the transformative role of blockchain technology in reshaping the banking sector and amplifying its value for stakeholders. Using data extracted from the Dimension AI database, the study centers on English-language articles from 2017 to 2023, which is processed and visualized using Excel and Vos-viewer. The annual publication growth rate in Digital Finance and Green Innovation stood at 33.74%. A peak of 1,197 citations in 2022 marks heightened scholarly engagement. Diverse citation counts across articles underscore the varied academic impact. Journals like 'Technological Forecasting and Social Change' are pivotal, with "Energy Policy" distinguishing itself in volume and impact. The Beijing Institute of Technology and North China Electric Power University emerge as influential contributors, with China, the US, and the UK leading globally in publications. Thematically, the synthesis of fintech, sustainability, innovation policy, and green finance signals the domain's depth and interdisciplinarity. Exploring economic, environmental, societal, and policy facets of Digital Finance and Green Innovation is very crucial in the technological era of today.

International Journal of Research and Analytical Reviews, 2023

"Digital transformation" is a progressive mode that rapidly transforms traditional business model... more "Digital transformation" is a progressive mode that rapidly transforms traditional business models, practices, and operations via digital technologies. In the digital age whole world is deeply affected by DT and it has a significant impact on employees and their well-being which enforce us to do this study. This study aims to explore emerging trends in DT and examine the impact of DT on the workplace and workforce. The conceptual framework presented in the study throws light on understanding the key drivers and their impact associated with DT. This study has used a qualitative approach and the research design is exploratory where we have studied existing literature. The methodology involves analyzing the theoretical and empirical research papers, journal articles, and conference proceedings through inductive reasoning. The review of the literature examines the emerging trends and their impact on the workplace and workforce. The study is significant as it aims to inform the future research and practices which rapidly occur in the evolving field. Results suggest that AI integration in HR analytics and cybersecurity concerns are important factors while creating new business models and investing in human capital and training which are practical solutions to challenges posed by digitalization. Business strategy has a significant role in mitigating the impact of DT on organizations. The study's practical implications focus on the high urgency from the leaders to change their behavior in order to create mental stability and eradicate the threats to the employee's emotional and mental health. Effective digital transformation among human capital should consider technology adoption with suitable skills, resilience in the working atmosphere and adaptability, team communication, and collaboration. The theoretical implications of the study highlight the need for planning for DT at all levels. AI in HR analytics improves workplace well-being and social protection.

Pakistan Journal of Life and Social Sciences, 2024

As artificial intelligence continues to shape education, it is essential to integrate tools like ... more As artificial intelligence continues to shape education, it is essential to integrate tools like chatbots into the classroom. The interest in using chatbots is quite visible due to the popularity of information technology, which gave rise to technology-based education. It is not enough for the faculty to only use the technology; moreover, knowing how efficiently it is used to deliver effective learning outcomes is important. Many studies have been done on chatbot integration in the education domain. However, scant studies have been done on the faculty-specific knowledge dimension and its effect on efficient chatbot integration in education. In our study, we explore the role of faculty knowledge dimensions in the positive integration of chatbots in educational settings, focusing on the relationship between various faculty knowledge domains, Technological Knowledge, Pedagogical Knowledge, and Content Knowledge, and how technology acceptance and the ability to synergize with digital tools influence the teaching and learning process with the effective integration of the AI chatbot in Higher education Institutions. We have collected data from 254 faculty members through a structured questionnaire with a snowball sampling method. A linear regression analysis is used to study the relationships between various faculty knowledge dimensions and the effectiveness of chatbot integration in education. We found that technological skills and a willingness to embrace digital tools are key success factors. Our study findings highlight the need for universities to invest in targeted professional development programs that improve faculty’s technological expertise and encourage the collective use of digital tools in education that help educators build their technological skills and confidence. By doing so, institutions can ensure that digital tools like chatbots are used effectively to enhance teaching and learning. Future research could expand to identify why faculty with higher content knowledge view AI chatbots as less effective and develop strategies to solve this issue.

Asian Journal of Education and Social Studies, 2024

This research explores the evolving role of consumer protection laws for enhancing market fairnes... more This research explores the evolving role of consumer protection laws for enhancing market fairness, accountability, and transparency (FAT) to facilitate informed consumer decision-making within the digital economy. Exploring international standards by The United Nations Guidelines for Consumer Protection (UNGCP), the Organisation for Economic Cooperation and Development (OECD), and the United Nations on Trade and Development (UNCTAD), as well as regional initiatives like the European Commission's, the study investigates circular economy principles for consumer resilience and marginalized groups such as low-income populations and rural communities. Utilizing a normative and exploratory research approach, data is gathered from global policy documents and scholarly sources. Comparative qualitative analysis is conducted to identify standard practices. The significance of adopting consumer protection frameworks to study the intricacies of digital transactions and environmental sustainability and its impact on consumer protection law, which will help citizens make informed decisions. This study highlights innovative strategies, such as the OECD's guidelines for e-commerce and national policies promoting circular economy principles. By exploring case studies from countries like Germany, the Netherlands, China, Japan, India and Oman for circular economy practices and Sweden, the United States, Armenia, Australia and Oman for financial sector improvements, the research provides the framework for improving consumer protection policies globally.

World Journal of Advanced Research and Reviews: an International ISSN Approved Journal, 2024

This research explores the integration of AI chatbots in higher education, examining their impact... more This research explores the integration of AI chatbots in higher education, examining their impact on teaching practices, learning outcomes and student engagement. AI's ability to predict and adapt offers transformative potential for educational environments, shifting skill demands and enhancing accessibility. Using the Technological Pedagogical Content Knowledge (TPACK) framework, we assess the integration of AI tools by educators. At the same time, the Technology Acceptance Model (TAM) gauges teacher's perceptions and Constructivist Learning Theory (CLT) explores AI's support for interactive, student-centered learning. Our developed framework includes the roles and responsibilities of human educators and AI chatbots, strategies for maximizing educational benefits and addressing challenges and best practices for fostering human-AI partnerships and promoting inclusivity. The findings reveal that AI chatbots can significantly reduce administrative burdens on educators, offer personalized learning experiences, and enhance realtime feedback. This study underscores the importance of teacher training and ethical considerations in AI integration. Ultimately, we aim to contribute to the effective integration of AI in education, promoting a balanced synergy between human and technological efforts to enhance educational practices.

World Journal of Advanced Research and Reviews: an International ISSN Approved Journal, 2024

Digital content marketing is vital in shaping consumer behavior, particularly within the tech gad... more Digital content marketing is vital in shaping consumer behavior, particularly within the tech gadget industry. This study investigates how content marketing strategies, content preferences, social media usage and consumer engagement influence purchasing decisions. Data was collected using the mall intercept method from 215 respondents at Al Seeb City Center Mall in Muscat, Oman. The findings reveal that consumers prefer engaging and accurate content, which builds trust in products. Reviews are more influential than blogs and emails, as the latter often contain sponsored content. Many consumers still value first-hand in-store experiences, especially for significant, infrequent purchases like tech gadgets. YouTube and Instagram exhibit higher consumer engagement on social media than Twitter and Facebook. The methodology includes an estimated equation where decision-making (DSM) is modeled as a function of content marketing strategies (CMS), consumer engagement with content (CEC), content preference (CP), and social media (SM). Regression analysis indicates that content marketing strategies are less significant than content engagement and quality, which build trust and drive consumers toward purchasing decisions. These findings underscore the importance of strategic content marketing and emphasize the need for marketers to focus on creating trustworthy and engaging content to influence consumer decisions in the tech gadget market effectively.

IJMRAP, 2024

This research explores the interplay of female student's perceptions, societal norms, resource ac... more This research explores the interplay of female student's perceptions, societal norms, resource accessibility, and institutional support in shaping female student's entrepreneurial attitudes and intentions. Employing a convenient sampling method, a validated questionnaire was administered to a cohort of female students, capturing dimensions related to the viability of entrepreneurship, societal norms, resource availability, mentorship, and educational institution support. A Cronbach's alpha analysis confirmed the internal reliability of the questionnaire. This study contributes empirically and theoretically by uncovering influential entrepreneurial attitudes and intentions determinants. The findings confirm the importance of fostering a perception of entrepreneurship as a viable career option and the significance of support mechanisms, including resources and mentorship. The positive influence of societal norms challenges established gender-role assumptions. Acknowledging limitations in sample diversity and the cross-sectional design, this study calls for longitudinal and qualitative investigations to provide more comprehensive insights.

International Journal for Research in Engineering Application & Management (IJREAM), 2024

The present study examines the outcomes of Digital Transformation adoption in Uttar Pradesh organ... more The present study examines the outcomes of Digital Transformation adoption in Uttar Pradesh organized retailing regarding the sector's growth, and operational efficiency. It focuses on the transition from necessity-driven consumer preferences to aspiration-driven, along with the impact of Digital Transformation on eight pillars for retail success, which are sales, stock, staff, space, margins, customers, expenses, and suppliers. Furthermore, the study takes an integrated approach to identify the adoption trends of Digital Transformation (DT) in Uttar Pradesh's organized retailing, including the associated regulations and market environment, based on primary sources like surveys and interviews. The results show that digital transformation (DT) reshapes customer behavior towards lifestyle-based categories, mainly for affluent populations. Digital Transformation (DT) offers strategic advantages such as increased efficiency and collaboration. Despite ongoing coordination problems, Digital Transformation (DT) reduces retail variability. It boosts profitability, as shown by the strong positive correlations between the Digital Transformation (DT) application and retail performance measures. The practical consequences involve maximizing profits through Digital Transformation (DT) strategy optimization, and legislators can increase industrial competitiveness by creating frameworks that facilitate the adoption of Digital Transformation (DT). Socially proactive strategies prioritizing resilient human capital and effective leadership are necessary to integrate Digital Transformation successfully. Future studies should examine data mining techniques and cybersecurity issues to prioritize employee welfare in the changing retail environment.

This research explores the interplay of female student's perceptions, societal norms, resource ac... more This research explores the interplay of female student's perceptions, societal norms, resource accessibility, and institutional support in shaping female student's entrepreneurial attitudes and intentions. Employing a convenient sampling method, a validated questionnaire was administered to a cohort of female students, capturing dimensions related to the viability of entrepreneurship, societal norms, resource availability, mentorship, and educational institution support. A Cronbach's alpha analysis confirmed the internal reliability of the questionnaire. This study contributes empirically and theoretically by uncovering influential entrepreneurial attitudes and intentions determinants. The findings confirm the importance of fostering a perception of entrepreneurship as a viable career option and the significance of support mechanisms, including resources and mentorship. The positive influence of societal norms challenges established gender-role assumptions. Acknowledging limitations in sample diversity and the cross-sectional design, this study calls for longitudinal and qualitative investigations to provide more comprehensive insights.

This study explores the social impact of technology integration in education through Social Impac... more This study explores the social impact of technology integration in education through Social Impact Assessment (SIA). SIA originated in the 1970s and has evolved to include various social and economic aspects, particularly education. Interpretivist methodology and SWOT analysis highlight technology's positive and negative effects in the educational sector. Positively, technology enhances learning outcomes, ensures equitable access, promotes social cohesion, and facilitates lifelong learning. It also supports teacher development and makes learning materials more accessible. On the other hand, challenges include increased academic misconduct, ethical dilemmas involving AI, digital divides in socioeconomic sectors, and the vast nature of digital content. This paper highlights the need for specific educational policies and interventions by recognizing the diverse impacts of technological advancements in different academic environments.

International Journal of Multidisciplinary Research and Publications, 2024

This research explores the intricate interplay of perceptions, societal norms, resource accessibi... more This research explores the intricate interplay of perceptions, societal norms, resource accessibility, and institutional support in shaping female student's entrepreneurial attitudes and intentions. Employing a convenient sampling method, a meticulously validated questionnaire was administered to a cohort of 100 female students, capturing dimensions related to the viability of entrepreneurship, societal norms, resource availability, mentorship, and educational institution support. A Cronbach's alpha analysis confirmed the internal reliability of the questionnaire. This study contributes empirically and theoretically by uncovering influential entrepreneurial attitudes and intentions determinants. The findings substantiate the importance of fostering a perception of entrepreneurship as a viable career option and the significance of support mechanisms, including resources and mentorship. The positive influence of societal norms challenges established genderrole assumptions. Acknowledging limitations in sample diversity and the cross-sectional design, this study calls for longitudinal and qualitative investigations to provide more comprehensive insights.

International Journal of All Research Education and Scientific Methods (IJARESM),, 2024

The study surveyed faculty across various disciplines and experience levels using a mixed-method ... more The study surveyed faculty across various disciplines and experience levels using a mixed-method approach, showing significant insights into their perceptions, methods, and challenges towards Academic Integrity. The findings indicate a high awareness of academic dishonesty, with most university students reportedly engaging in such acts. Faculty employ diverse strategies to combat academic dishonesty, including syllabus integrity expectations, ethical dialogues, and varied assessment formats. However, challenges like the influence of the digital environment, online learning issues, and student pressure persist. The study highlights the need for institutional policies and faculty development programs emphasizing ethical conduct and practical engagement in academic integrity. Recommendations include enhancing syllabus communication, engaging in ethical dialogues, and using varied assessment formats and teaching learning method along with the modification in pedagogies. The study aligns with Aristotle's virtue ethics, advocating for the development of moral virtues through practical engagements. Key findings highlight the role of Ethical Artificial Intelligence (AI) literacy in addressing Artificial Intelligence (AI)driven academic dishonesty, suggesting the importance of Artificial Intelligence (AI) monitoring tools and Ethical Education.

International Journal for Multidisciplinary Research (IJFMR), 2024

This study explores the social impact of technology integration in education through Social Impac... more This study explores the social impact of technology integration in education through Social Impact Assessment (SIA). SIA originated in the 1970s and has evolved to include various social and economic aspects, particularly education. Interpretivist methodology and SWOT analysis highlight technology's positive and negative effects in the educational sector. Positively, technology enhances learning outcomes, ensures equitable access, promotes social cohesion, and facilitates lifelong learning. It also supports teacher development and makes learning materials more accessible. On the other hand, challenges include increased academic misconduct, ethical dilemmas involving AI, digital divides in socioeconomic sectors, and the vast nature of digital content. This paper highlights the need for specific educational policies and interventions by recognizing the diverse impacts of technological advancements in different academic environments.

JBP-International Journal of Professional Business Review, 2023

Purpose: This study is aimed at supply chain resilience and quality management, which are crit... more Purpose: This study is aimed at supply chain resilience and quality management, which are critical in today's volatile global economy marked by various disruptions. The focus is on how these traditionally separate disciplines can be combined to enhance organizational performance.
Theoretical framework: The theoretical framework revolves around the concepts of supply chain resilience, which includes elements like proactive risk assessment, adaptability, collaborative networks, strategic redundancies, and quality management principles. The research scrutinizes their interplay, revealing significant overlap and implications for organizational outcomes.
Design/Methodology/Approach: An exploratory case study approach forms the core methodology, primarily utilizing secondary data to gain insights into real-world scenarios. This approach enables a deep understanding of the critical factors influencing supply chain resilience and the impact of quality management concepts on customer satisfaction and product/service quality in supply chain processes. The questionnaire is distributed to get insights into the company's practices.
Findings: The findings indicate that integrating supply chain resilience with quality management leads to more sustained and improved organizational outcomes. A resilient supply chain is quicker to recover from disruptions, minimizing financial impacts. Concurrently, a steadfast focus on quality ensures customer satisfaction and loyalty. This integration offers synergistic benefits, contributing to operational efficiency, market competitiveness, and a more substantial brand reputation.
Research, Practical & Social implications: The study provides insights into critical factors of supply chain resilience and their interconnections with quality management concepts. These insights can inform strategies for enhancing resilience and quality management in supply chains. Practically, the study offers a guide for organizations to adopt a unified approach that optimizes supply chain resilience and quality management. This approach is particularly relevant for organizations seeking to improve operational efficiency and customer satisfaction through better risk management and quality assurance processes. Socially, the study highlights the importance of resilient and high-quality supply chains in today’s business landscape by maintaining Sustainable Developmental Goals.
Originality/Value: This research highlights how resilience, characterized by adaptability and robust recovery in disruptive scenarios, and stringent quality management, crucial for meeting customer expectations, are fundamental in modern supply chains. The study emphasizes the importance of a risk management culture and the role of digital technologies in enhancing supply chain resilience, underscoring their vital contributions during crises like the COVID-19 pandemic. Thus, this work offers valuable insights into achieving more resilient and high-quality supply chains in today's challenging business environment through the integration of Quality Management Tools

International Journal of New Technology and Research (IJNTR), 2017

Ethics is defined as the discipline dealing with what is good, what is bad and what is a moral du... more Ethics is defined as the discipline dealing with what is good, what is bad and what is a moral duty and obligation? Ethics in organization deal with behavior of people that to an educational environment and by the body corporate with respect to ethical issues in public interest. The main sources of ethical behavior are values & goals. Now a day's in organization principle codes such as ethical code, enforcement, and communication system are not followed well. Developing an ethical environment is a long term process in business it is not only a social responsibility but also an asset which have their own return in financial and non-financial terms. Recently have seen an increasing stress on the need tomonitor and manage educators, and hold them to account for ethics. Learning outcomes can be valuableif properly used, they have been misappropriated and adoptedwidely at all levels within the education system to facilitatethe managerial process. Theclaim that they can be made precise by being written with aprescribed vocabulary of special descriptors so as to serveas objective, measurable devices for monitoring performance,is fundamentally mistaken, and they may be damaging to educationwhen used in this way. The people are taking buyer and seller relationship in teacher and student role. That is the reason it has taken the shape of teaching organization rather than temple of olden time.

International Journal for Multidisciplinary Research, 2023

Digital Finance and Green Innovation are the two significant areas required for sustainable devel... more Digital Finance and Green Innovation are the two significant areas required for sustainable development. This bibliometric analysis highlighted the transformative role of blockchain technology in reshaping the banking sector and amplifying its value for stakeholders. Using data extracted from the Dimension AI database, the study centers on English-language articles from 2017 to 2023, which is processed and visualized using Excel and Vos-viewer. The annual publication growth rate in Digital Finance and Green Innovation stood at 33.74%. A peak of 1,197 citations in 2022 marks heightened scholarly engagement. Diverse citation counts across articles underscore the varied academic impact. Journals like 'Technological Forecasting and Social Change' are pivotal, with "Energy Policy" distinguishing itself in volume and impact. The Beijing Institute of Technology and North China Electric Power University emerge as influential contributors, with China, the US, and the UK leading globally in publications. Thematically, the synthesis of fintech, sustainability, innovation policy, and green finance signals the domain's depth and interdisciplinarity. Exploring economic, environmental, societal, and policy facets of Digital Finance and Green Innovation is very crucial in the technological era of today.

International Journal of Research and Analytical Reviews, 2023

"Digital transformation" is a progressive mode that rapidly transforms traditional business model... more "Digital transformation" is a progressive mode that rapidly transforms traditional business models, practices, and operations via digital technologies. In the digital age whole world is deeply affected by DT and it has a significant impact on employees and their well-being which enforce us to do this study. This study aims to explore emerging trends in DT and examine the impact of DT on the workplace and workforce. The conceptual framework presented in the study throws light on understanding the key drivers and their impact associated with DT. This study has used a qualitative approach and the research design is exploratory where we have studied existing literature. The methodology involves analyzing the theoretical and empirical research papers, journal articles, and conference proceedings through inductive reasoning. The review of the literature examines the emerging trends and their impact on the workplace and workforce. The study is significant as it aims to inform the future research and practices which rapidly occur in the evolving field. Results suggest that AI integration in HR analytics and cybersecurity concerns are important factors while creating new business models and investing in human capital and training which are practical solutions to challenges posed by digitalization. Business strategy has a significant role in mitigating the impact of DT on organizations. The study's practical implications focus on the high urgency from the leaders to change their behavior in order to create mental stability and eradicate the threats to the employee's emotional and mental health. Effective digital transformation among human capital should consider technology adoption with suitable skills, resilience in the working atmosphere and adaptability, team communication, and collaboration. The theoretical implications of the study highlight the need for planning for DT at all levels. AI in HR analytics improves workplace well-being and social protection.